Ad Specialist

3 days ago

Work from Home, Philippines Rocketri Desgin Full time ₱1,200,000 - ₱3,600,000 per year

We are seeking a highly skilled Ad Specialist with proven experience running campaigns for the construction industry or B2B markets. This role is responsible for building, managing, and optimizing campaigns across Meta (Facebook/Instagram), LinkedIn, and Google Ads (PPC) with the goal of generating qualified leads, increasing brand visibility, and driving measurable ROI. The ideal candidate knows how to market in a competitive, project-driven industry where quality leads, credibility, and brand reputation matter.Key Responsibilities

Campaign Strategy & Planning

  • Develop and execute ad strategies tailored for construction and B2B audiences.
  • Research target segments including general contractors, subcontractors, architects, and vendors to identify high-value opportunities.
  • Collaborate with business development and sales teams to align ad campaigns with pipeline and revenue goals.

Campaign Execution & Management

  • Launch and manage PPC campaigns across Meta, LinkedIn, and Google Ads.
  • Create compelling ad copy and visuals that resonate with construction professionals or B2B buyers.
  • Manage budgets, bids, and targeting with precision to maximize ROI.

Optimization & Performance Tracking

  • Monitor and optimize campaigns daily for lead quality, CTR, CPC, and conversion rates.
  • Run A/B tests on creatives, messaging, and landing pages.
  • Track KPIs using Google Analytics, Tag Manager, and platform dashboards.
  • Provide weekly and monthly performance reports with clear insights and recommendations.

Collaboration & Integration

  • Work with content, creative, and website teams to ensure campaign assets are on-brand and effective.
  • Share lead quality insights with sales and business development to improve targeting and conversion.

Required Qualifications

  • 3+ years of hands-on experience managing PPC campaigns across Meta, LinkedIn, and Google Ads.
  • Direct experience running ad campaigns in the construction industry and B2B markets.
  • Strong knowledge of construction industry buyer behavior, lead funnels, and long sales cycles.
  • Proven ability to generate qualified leads and scale campaigns.
  • Proficiency in Google Analytics, Tag Manager, conversion tracking, and CRM integrations.
  • Skilled in A/B testing, bid optimization, and audience segmentation.
  • Strong analytical skills with the ability to translate data into clear, actionable strategies.

This position is part-time with the potential to transition to full-time based on performance and business needs.

Job Type: Part-time

Pay: Php35,000.00 per month

Benefits:

  • Work from home

Application Question(s):

  • What softwares do you know how to use?
  • From 1 to 10, what is your level of skill on Meta Ads?

Work Location: Remote

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