Google Ads Specialist

7 days ago

Work from Home, Philippines Eastcoast Influencer Management Full time ₱600,000 - ₱1,200,000 per year

Title: Part-Time Google Ads Specialist (15 hrs/week) - Growth to Full-Time

Position: Part-Time Google Ads Specialist

Hours: ~15 hours/week (with growth potential to Full-Time)

Location: Remote (flexible, but some overlap with PH/EST time preferred)

About Us

We manage multiple digital ventures, including platforms, marketing services, and new product launches. Our projects combine technology, strategy, and creativity to help businesses grow and to give users real value online. We're a fast-moving team that experiments, tests, and scales ideas quickly. Joining us means you'll get to work on diverse campaigns, learn across different industries, and play a key role in shaping projects that make an impact..

Responsibilities

  • Strategy & Campaign Setup
  • Build and manage ad campaigns across Google Search, YouTube, Display, Performance Max (PMax), Demand Gen, and App campaigns.
  • Ad Optimization
  • Monitor and adjust bids, budgets, targeting, and creatives weekly.
  • Run A/B tests (different ad headlines, images, and CTAs) to see what performs best.
  • Tracking & Analytics
  • Set up and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) for conversion tracking.
  • Reporting
  • Provide weekly reports with results, insights, and recommendations
  • Use Looker Studio or Google Sheets dashboards to present data clearly.
  • Collaboration
  • Work with our design team for ad creatives (they design, you guide).
  • Advice on landing page improvements to boost conversions.

Requirements

  • Bachelor's degree (or current studies) in Marketing, Business, Communications, or a related field.
  • Some hands-on experience with Google Ads (class projects, internships, freelance, or personal campaigns count).
  • Familiarity with basic campaign types (Search, Display, YouTube, or Performance Max).
  • Understanding of analytics tools (Google Analytics 4, Tag Manager, or similar), even at a beginner level.
  • Strong research, communication, and problem-solving skills.
  • Willingness to learn fast, experiment, and adapt in a dynamic team environment.
  • Hardworking and self-motivated, able to manage tasks with minimal supervision.

Nice-to-Haves

  • Google Ads or Analytics certifications (can be completed during the role).
  • Prior internship, part-time, or freelance experience running campaigns.
  • Familiarity with Looker Studio, Firebase, or social ad platforms (Meta, TikTok).

KPIs (How we'll measure success)

  • CPA (Cost per Acquisition): Efficiency in driving sign-ups, leads, or conversions at a sustainable cost.
  • CPL (Cost per Lead): Quality and cost of leads generated through campaigns.
  • ROI (Return on Investment): Overall profitability of ad spend relative to results.
  • Conversion Volume & Quality: Growth in sign-ups, leads, or purchases that align with project goals.
  • Optimization Impact: Ability to improve performance over time through testing, scaling, and smarter targeting.

Job Type: Part-time

Work Location: Remote

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