Meta Ads Specialist

6 days ago

Work from Home, Philippines Eastcoast Influencer Management Full time ₱300,000 - ₱900,000 per year

Title: Part-Time Meta Ads Specialist (15 hrs/week) - Growth to Full-Time

Position: Part-Time Meta Ads Specialist

Hours: ~15 hours/week (with growth potential to Full-Time)

Location: Remote (flexible, but some overlap with PH/EST time preferred)

About Us

We are a growing digital company managing multiple projects across tech, marketing, and online platforms. Our focus is on creating scalable systems, driving measurable results, and building innovative solutions that help both users and clients succeed. We value creativity, data-driven strategies, and teamwork to fuel long-term growth.

Responsibilities

  • Strategy & Campaign Setup
  • Build and manage ad campaigns across Facebook & Instagram (Awareness, Traffic, Conversions, App Installs).
  • Ad Optimization
  • Monitor and adjust targeting, budgets, and creatives weekly.
  • Run A/B tests on audiences, copy, and creatives.
  • Tracking & Analytics
  • Set up & manage pixel tracking, events, and UTMs.
  • Track cost per signup, app installs, ROAS, and engagement KPIs.
  • Reporting
  • Provide weekly performance reports with insights & recommendations.
  • Collaboration
  • Work with our design team for ad creatives (they design, you guide).
  • Suggest landing page/offer improvements to boost conversions.

Requirements

  • 3+ years of Meta Ads experience (Facebook & Instagram).
  • Proven track record in performance marketing (CPA, ROAS, conversions).
  • Strong skills in Ads Manager, Events Manager, GA4, and UTMs.
  • Experience with compliance-sensitive niches (apps, SaaS, or "earn online" models).
  • Portfolio/case studies of successful campaigns (required).

Nice-to-Haves

  • Experience running App Install campaigns on Meta (for Plex signups & installs).
  • Familiarity with server-side tracking (Conversions API) to improve data accuracy.
  • Meta Certified Media Buying Professional or related certifications.
  • Experience managing video ad campaigns on Facebook/Instagram Reels for brand growth.

KPIs (How We'll Measure Success)

  • Cost per acquisition (CPA) and overall return on ad spend (ROAS).
  • Growth in qualified leads, signups, or app installs.
  • Engagement and conversion rates across campaigns.
  • Efficiency in managing budgets and scaling campaigns.

Job Type: Part-time

Work Location: Remote

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