Marketing Manager

7 days ago

Manila, National Capital Region, Philippines Gladex Travel and Tours Corp. Full time ₱1,500,000 - ₱2,500,000 per year
Key Responsibilities

  • Strategy & Planning

  • Develop and implement a comprehensive marketing strategy aligned with Gladex's goals.

  • Analyze market trends and competitor behavior to identify opportunities and threats.

  • Brand Management

  • Strengthen the Gladex brand across all touchpoints—digital, print, and experiential.

  • Ensure brand consistency across campaigns, platforms, and partnerships.

  • Campaign Development

  • Plan and execute B2C marketing campaigns, including seasonal promotions and destination highlights.

  • Oversee creative development for ads, landing pages, and marketing assets.

  • Digital Marketing

  • Manage SEO, SEM, email marketing, and social media initiatives.

  • Work with the digital team to optimize user experience and conversion rates.

  • Partnerships & Promotions

  • Collaborate with travel influencers, tourism boards, and affiliate partners.

  • Develop promotional campaigns to boost bookings and engagement.

  • Performance & Reporting

  • Track KPIs such as website traffic, lead generation, conversion rates, and ROI.

  • Prepare monthly performance reports with insights and recommendations.

  • Team Leadership

  • Lead and manage junior marketing staff and external vendors or agencies.

  • Foster a culture of creativity, performance, and accountability.

Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 4+ years of experience in B2C marketing, preferably in the travel, hospitality, or lifestyle sector.
  • Proven success in digital marketing, campaign management, and brand development.
  • Strong knowledge of tools like Google Analytics, Meta Ads Manager, CRM systems, and email marketing platforms.
  • Exceptional communication, analytical, and project management skills.
  • Passion for travel and understanding of global travel trends.

Nice to Have
  • Experience with influencer marketing or travel content creation.
  • Familiarity with international markets or multicultural marketing.

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