Marketing Manager

4 days ago

Manila, National Capital Region, Philippines MSS CYCLE TRADING Full time ₱1,200,000 - ₱2,400,000 per year

Strategy Development

  • Develop and implement comprehensive marketing strategies aligned with company goals.
  • Conduct market research to identify trends, target audiences, and competitive positioning.
  • Create annual marketing plans and budgets.

Campaign Management

  • Design and execute integrated marketing campaigns across digital, print, social media, and other channels.
  • Measure and optimize campaign performance to maximize ROI.
  • Oversee the production of marketing materials, such as brochures, emails, and advertisements.

Team Leadership

  • Lead and mentor the marketing team to achieve goals and deliver high-quality work.
  • Assign tasks and ensure timely completion of projects.

Brand Management

  • Maintain consistent branding across all marketing and communications channels.
  • Monitor brand reputation and ensure alignment with company values.

Digital Marketing

  • Manage the company's online presence, including website, social media, and email marketing.
  • Oversee SEO, SEM, PPC, and analytics to improve online visibility and lead generation.

Collaboration

  • Work closely with sales, product, and customer service teams to align marketing strategies with business objectives.
  • Collaborate with external agencies, vendors, and partners when necessary.

Analytics and Reporting

  • Track marketing performance using KPIs and metrics.
  • Prepare and present reports on campaign results, market trends, and ROI to senior management.

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