Trade Marketing Manager

1 hour ago

Makati City, National Capital Region, Philippines Michael Page Full time ₱1,200,000 - ₱2,400,000 per year
  • Multinational Company
  • Stability & Security

About Our Client
This organization is one of the leading beverage manufacturers in the Philippines, offering a diverse portfolio that spans both alcoholic and non-alcoholic products. It is recognized for its strong presence in the market, innovative product development, and commitment to delivering high-quality beverages that cater to a wide range of consumer preferences. The company operates across multiple channels, including modern trade, general trade, and on-premise establishments, and is known for its dynamic approach to marketing and distribution.

Job Description

  • Strategic Planning & Execution:

  • Develop comprehensive trade marketing strategies aligned with brand and business objectives.

  • Manage the full campaign lifecycle-from ideation and planning to execution and post-analysis.

  • Channel & Brand Management:

  • Design tailored trade programs for various channels, including modern trade, general trade, and on-premise (bars, restaurants, hotels).

  • Ensure consistent brand presence and impactful in-store and on-premise activations across all beverage brands.

  • Performance Monitoring:

  • Track KPIs, analyze ROI, and provide actionable insights to optimize future campaigns.

  • Maintain agility to adjust strategies based on market trends and brand priorities.

  • Cross-Functional Collaboration:

  • Work closely with Sales and Marketing teams to ensure seamless execution of trade initiatives.

  • Coordinate with external vendors and agencies for merchandising and promotional activities.

The Successful Applicant

  • Minimum 8 years of experience in trade marketing, preferably within FMCG or beverage industry.
  • Proven track record of managing end-to-end trade marketing campaigns (strategy to execution).
  • Comfortable handling alcohol category and managing on-premise channels.
  • Strong ability to pivot quickly and adapt to multiple brand requirements.
  • Ability to work independently as an individual contributor in a fast-paced environment.

What's On Offer

  • Opportunity to shape a newly created position and make a significant impact on brand growth.
  • Work with a dynamic portfolio of beverage brands, including alcohol, in a highly collaborative environment.

Contact: Dex Vergara
Quote job ref: JN

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