HubSpot CRM Specialist

Company Overview

Procaffe Australasia is a trusted provider of premium coffee solutions, equipment, and services across Australia. The company is committed to delivering exceptional customer experiences and building long-term partnerships with corporate and hospitality clients. With a focus on quality, innovation, and service excellence, Procaffe continues to strengthen its position as a leader in the Australian coffee industry.

Website:

About the Role

The HubSpot CRM Specialist will play a key role in supporting Procaffe's growth strategy through digital marketing, lead generation, and client engagement initiatives. Working closely with the Marketing Director (based in Australia), the Specialist will manage marketing activities, coordinate sales campaigns, and assist in maintaining relationships with both existing and prospective clients.

The position requires excellent English communication skills, attention to detail, and strong self-management in a remote environment.

This role is being recruited by Clarke Point, a premier Singapore-based agency dedicated to delivering global recruitment and staffing solutions, ) and is for a long-term, full-time Independent Contractor.

Key Responsibilities

CRM Ownership & Database Management

• Full ownership of HubSpot CRM structure, properties, pipelines, lists, and segmentation.
• Clean, validate, and maintain a large contact database.
• Create and optimise custom fields, deal stages, automation sequences, and lifecycle stages.
• Deduplicate contacts and ensure data integrity rules are followed.
• Build and manage active/static lists for campaigns.
• Manage user permissions, data rules, and system settings if applicable.
• Create dashboards and CRM reports for management.
• Maintain and improve workflows for lead nurturing, re-engagement, onboarding, retention, and sales reminders.

Marketing Automation & Campaign Execution

• Build and manage HubSpot email campaigns and nurture workflows.
• Conduct cold outreach using tools such as LinkedIn Sales Navigator, Firmable, and Apollo.
• Create A/B tests for subject lines, CTAs, landing pages.
• Segment audiences based on industry, persona, engagement, and purchase history.
• Track and report on email performance metrics.
• Manage landing pages, forms, CTAs, and conversion paths.
• Monitor customer journey flow and improve lifecycle progression.

Sales Operations & Support

• Build automated follow-up sequences for leads.
• Maintain sales pipelines and ensure accuracy of deal data.
• Support sales reps by creating templates, snippets, playbooks within HubSpot.
• Assist with forecasting dashboards and reporting.
• Ensure that no deals or follow-ups stall due to incomplete CRM data or pipeline gaps.
• Build dashboards for management showing marketing funnel, lead status, and campaign performance.
• Analyse customer behaviour across CRM touchpoints.
• Produce monthly insights on database health and engagement.
• Recommend improvements based on CRM analytics.

Digital Marketing and Campaign Management

• Assist in creating and implementing email marketing campaigns.
• Collaborate with the Marketing Director to align content with campaign goals.

Marketing Communications

• Ensure consistency of brand messaging across all digital channels as approved by the Marketing Director.

Coordination and Reporting

• Provide weekly or monthly activity and performance reports to the Marketing Director.
• Maintain internal documentation of campaigns and customer interactions.
• Liaise with other departments as needed to support integrated marketing initiatives.
• Manage time effectively to meet project deadlines in a remote work environment.

Mandatory Criteria

• Experience working as an Independent Contractor for an Australian, American or similar client
• Advanced HubSpot CRM experience is essential, ideally managing large databases (20,000+ contacts).
• Experience with lifecycle marketing, retention strategies, and list segmentation.
• Experience with integration tools (Zapier, HubSpot integrations).
• Proven experience creating automation workflows, segmentation, and CRM reporting dashboards.
• Strong understanding of data hygiene, CRM structures, and automation logic.
• Experience supporting marketing and sales teams through CRM tooling.
• Excellent English communication skills.
• Ability to manage sensitive customer data responsibly.
• Proven experience in sales coordination, lead generation, or marketing support.
• Advanced proficiency with HubSpot CRM, LinkedIn Sales Navigator, and email marketing platforms.
• Excellent verbal and written English communication skills.
• Strong organisational and time management skills.
• Demonstrated ability to work independently and report effectively to remote leadership.

Nice-to-Haves

• Background in coffee, food service, or hospitality industries.
• Experience with Firmable, Apollo, or similar sales intelligence tools.
• Experience with data cleaning tools or CRM governance practices.
• Working knowledge of email deliverability best practices.
• Familiarity with Google Analytics, Meta Business Suite, or similar analytics tools.
• Knowledge of Australian market communication styles and business etiquette.

Ideal Personality Attributes for Success

• Proactive and Self-Motivated – takes initiative and demonstrates ownership of outcomes.
• Detail-Oriented – maintains accuracy in communication, reporting, and campaign tracking.
• Analytical Thinker – interprets performance data to refine approaches and strategy.
• Collaborative Communicator – builds productive working relationships with team members across time zones.
• Adaptable and Resourceful – capable of handling evolving priorities in a dynamic environment.

Remote Work Setup Requirements

To ensure a smooth and professional remote working experience, candidates must have the following:

• Quiet and Dedicated Home Office Setup –

• Professional and distraction-free workspace

• Ergonomic chair and desk recommended

• Laptop or Desktop Computer – Minimum specifications:

• Intel i5 or AMD Ryzen 5 processor (or better)

• At least 8GB RAM
• Windows 10 or macOS 11 and above

• Stable Internet Connection – Minimum speed of 25 Mbps (download/upload)

• Wired (LAN) connection for stability is preferred

• Backup internet source (e.g., pocket Wi-Fi or mobile hotspot) is a plus

• Clear Audio Equipment –

• Noise-cancelling headset with built-in microphone

• Clear audio for calls and video meetings
• Working Webcam – Required for virtual meetings and team check-ins

• Uninterrupted Power Supply (UPS) or access to a backup power source

• Especially important for areas prone to power outages

• Up-to-date Antivirus or Security Software – To protect company and client data

Compensation Package

This role is for a long-term, full-time Independent Contractor with the following additional perks:

• Public Holidays as per the Victoria, Australia Calendar: Exempt from work on Victorian public holidays.

• Vacation Leave: 12 days per year, granted upon successful completion of the probation period.

• Sick Leave: 6 days per year, available annually.
• Health Insurance Allowance: ₱2,500 per month provided toward family health insurance after the probation period.
• Flexible Work Environment: Fully remote, Monday to Friday, aligned with Australian business hours.

Procaffe Australasia is based in Melbourne, Australia, thus the work hours will follow Melbourne time (GMT +10) with some flexibility.

How to Apply

For your application to be considered, please submit the following:

• Your resume
• A short cover letter outlining your suitability for this role. Your cover letter must include the word "CLARKE" in capital letters and a summary of your experience working as a full-time independent contractor or online freelancer.

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