Brand Marketing Supervisor
1 day ago
The Marketing Supervisor is responsible for planning, developing, and overseeing the execution of marketing campaigns. This role manages a team, coordinates with vendors and agencies to ensure effective implementation, and monitors budget utilization to align with the overall business plan, ensuring that all expenditures remain within approved limits.
Responsibilities:
- Responsible for the development and supervision of all marketing and communications strategies and successful execution of campaigns for the brand/s;
- Monitor marketing budget aligned with the business plans and ensures expenditures are within set budget;
- Create strong media-neutral communication ideas and effective media plan in coordination with concerned departments and advertising/PR agencies, as applicable, and ensures implementation as planned;
- Keeps abreast with market and industry trends by regularly monitors advertising and promotional efforts of competitors and media partners.
- Presents post-promotion or event evaluations on its effectiveness including actual expenses and ROI;
- Coordinates communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets to implements the campaign;
- Adopts technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels;
- Collaborates with sales or marketing representatives to fully understand product and communication need;
- Conducts and analyzes customer survey results, demographics and feedback data to develop new ideas. marketing strategy and advertising in improving sales;
- Drives, train and engage concerned parties to achieve business objectives; Evaluates performance and implements discipline when necessary.
Qualifications
- Candidate must possess at least a Bachelor's/College Degree, Business Studies/Administration/Management, Marketing, or any equivalent.
- At least 3 year(s) of working experience in the related field is required for this position.
- Supervisor / 3 Yrs & Up Experienced Employees specializing in Marketing.
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