Direct-Response Performance Marketer for SaaS
2 weeks ago
ABOUT THE ROLE
We are looking for a direct-response performance marketer who can take a SaaS product and scale it end-to-end:
Traffic → Landing Page → Conversion → Retargeting → Automation → Sales
with zero human involvement.
Your mission is simple: launch, optimize, and scale profitable user acquisition.
No branding fluff. No vanity metrics. Only conversions and ROAS.
WHAT YOU WILL OWN
1. Paid Acquisition
- Meta Ads (FB/IG)
- Google/YouTube Ads
- TikTok Ads
- LinkedIn Ads (B2B)
- Pixel + server-side tracking
2. Funnel Optimization (CRO)
- Build and optimize landing pages
- Remove friction and increase conversions
- Run continuous A/B tests
- Analyze heatmaps, user behavior flows, and analytics
3. Marketing Automation
- Retargeting campaigns
- Email/SMS sequences
- Abandoned cart or flow recovery
- Lookalike audiences
4. Direct-Response Copywriting
- Ad copywriting
- Landing page copy
- Offer testing
- Use of psychological triggers
KEY METRICS
You will be measured on:
- CAC (Cost per Acquisition)
- ROAS (Return on Ad Spend)
- Landing page conversion rates
- LTV:CAC ratio
- Ability to scale spend profitably
REQUIREMENTS:
- 3+ years in performance marketing or direct-response marketing
- Proven track record scaling SaaS or digital products
- Can provide dashboards, not just "pretty ads"
- Comfortable managing $1k–$10k/day budgets
- Experienced with GA4, Hotjar/Clarity, and direct-response funnels
- Strong ad and landing page copywriting skills
- Fast, data-driven, test-everything mentality with no ego
BONUS SKILLS (MAJOR ADVANTAGE)
- Experience with B2B SaaS
- Server-side tracking knowledge
- Experience creating medium/long-form sales pages
- Strong analytical background
- UX intuition
Job Type: Part-time
Pay: From Php471.00 per hour
Expected hours: 20 per week
Benefits:
- Work from home
Work Location: Remote
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