Marketing Manager

2 weeks ago

Work from Home, Philippines Assists&Results Full time ₱720,000 - ₱1,440,000 per year

Role Overview

We are looking for a seasoned Marketing Manager who can handle marketing strategy and execution across two distinct brands: IV20 Spirits (a premium terp-vodka & cannabis-beverage brand) and SM Services (consulting + digital solutions). This role isn't just social media — you're managing multiple campaigns, channels, visuals, video, analytics, and will jump between consumer-brand and B2B environments. You'll own projects end-to-end, take direction, execute reliably, and bring strategic thinking plus hands-on output.

Key Responsibilities

Strategy & Multi-Channel Execution

  • Develop integrated marketing plans for each brand (IV20 Spirits + SM Services) aligned with business goals.
  • Manage multiple projects/campaigns simultaneously across both brands (launches, events, influencer activations, trade shows, content campaigns).
  • Oversee and execute marketing through social media (Instagram, TikTok, LinkedIn), email/SMS, influencer/UGC, paid ads (Meta, TikTok, LinkedIn), and offline/trade-show support.
  • Own the content calendar, creative pipeline, visuals, videos, and campaign assets for both brands.
  • Develop and manage marketing budgets, resource allocation, and vendor/agency relationships as needed.

Design, Video & Content Production

  • Create on-brand graphics, social creatives, event/trade-show materials, investor decks.
  • Produce short-form video content (reels, TikToks, YouTube Shorts) and repurpose into multiple formats.
  • Ensure brand consistency across consumer (IV20) and B2B (SM Services) channels.

Campaign Tools & Marketing Automation

  • Use tools such as GoHighLevel (or similar) to set up email/SMS campaigns tied to social/paid campaigns.
  • Maintain contact lists, tags, engagement workflows, and campaign-reporting infrastructure.
  • Pull analytics and performance data, interpret results, and feed recommendations into strategy.

Analytics & Reporting

  • Track and report key metrics across both brands: follower growth, reach, engagement, conversions, lead generation (especially for SM Services).
  • Prepare regular reports and present insights, recommendations for next-steps, optimizations.
  • Use data to continuously improve campaign performance, creative effectiveness, and cross-brand synergies.

Qualifications

  • 5+ years experience in marketing management (multi-channel) with demonstrated ability to handle multiple brands/projects simultaneously.
  • Experience in both consumer-brand marketing (ideally lifestyle/spirits/beverage) and B2B marketing (services/consulting).
  • Strong skills in design tools (Canva + Adobe Suite) and video editing (CapCut or equivalent).
  • Deep knowledge of social platforms (Instagram, TikTok, LinkedIn), paid ads, influencer campaigns.
  • Experience with CRM/marketing automation tools (GoHighLevel or similar) and campaign analytics.
  • Excellent project-management skills, ability to take direction, manage multiple stakeholders, brands, deadlines.
  • Creative thinker, strong visual and storytelling sense, high attention to detail.

Success Metrics

  • For IV20 Spirits: Notable community growth, high-engagement content/videos, strong influencer-activation outcomes.
  • For SM Services: Increased LinkedIn presence, inbound leads growth, credible professional brand positioning.
  • Across both: Efficient project delivery (on time, on budget), consistent brand identity, measurable improvement in KPIs month-over-month.

Job Types: Full-time, Part-time

Pay: Php36, Php72,000.00 per month

Application Question(s):

  • Portfolio/Samples

Experience:

  • Social media management: 3 years (Required)
  • Graphic design: 3 years (Required)
  • Video editing: 3 years (Required)

Work Location: Remote

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