KOL Marketing

21 hours ago

Taguig, National Capital Region, Philippines Project One Studio Full time ₱900,000 - ₱1,200,000 per year

Key Responsibilities:

  • Develop and execute the overall KOL marketing strategy to support brand goals.Identify and recruit suitable KOLs/influencers across relevant platforms (e.g., Instagram, TikTok, YouTube, Facebook, Xiaohongshu, etc.).
  • Build and maintain strong relationships with influencers and content creators.
  • Negotiate contracts, deliverables, and timelines for collaborations.
  • Coordinate product seeding, gifting, and campaign participation.
  • Monitor and analyze the performance of KOL campaigns using KPIs such as reach, engagement, conversion, and ROI.
  • Work closely with the content, social media, and product teams to ensure messaging consistency.
  • Stay up to date on influencer trends, emerging platforms, and competitive activity.
  • Manage the KOL database, including contacts, rates, performance metrics, and campaign history.

Qualifications:

  • Bachelor's degree in Marketing, Communications, PR, or related field
  • 2+ years of experience in influencer/KOL marketing, talent management, or brand partnerships. Strong knowledge of social media platforms and influencer ecosystems.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to manage multiple campaigns and deadlines simultaneously.
  • Proficiency in using influencer marketing platforms and tools (e.g., Grin, Aspire, Up fluence, CreatorIQ, etc.).
  • Data-driven mindset with experience tracking campaign results and using insights to improve performance.
  • Amenable to work in BGC, Taguig City

Job Type: Full-time

Benefits:

  • Paid training

Work Location: In person

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