Strategic Marketing Lead
7 days ago
This is a remote position.
Strategic Marketing LeadWork Schedule: Monday through Friday, 9:00 AM to 6:00 PM Pacific Time (40 hours per week, 8 hours per day plus a 1-hour unpaid break).
About the Role
We're looking for an experienced and driven Strategic Marketing Lead to join our team and play a key role in shaping and optimizing our digital marketing efforts. This is a strategic leadership role requiring both big-picture thinking and hands-on execution. You'll oversee a team of digital marketing specialists, lead client communications, and develop data-driven strategies to improve performance and ROI across digital channels.
Key Responsibilities
- Lead, mentor, and manage a team of digital marketing specialists across various platforms (e.g., Google Ads, Meta, SEO, Email, etc.)
- Develop and implement strategic marketing plans to optimize digital spend and drive growth
- Build and analyze performance reports to identify trends, opportunities, and areas for improvement
- Present findings, strategies, and recommendations to internal stakeholders and clients
- Act as the primary point of contact for key clients, ensuring clear communication and strong relationships
- Monitor KPIs, campaign pacing, and budget allocation to ensure optimal results
- Stay updated on the latest digital marketing trends, tools, and best practices
- Collaborate cross-functionally with content, design, and product teams to align messaging and execution.
- 5+ years of experience in digital marketing, with at least 2 years in a leadership or strategy-focused role
- Proven track record of managing teams and delivering high-performing marketing strategies
- Strong analytical skills with experience building and interpreting marketing performance reports
- Excellent verbal and written communication skills in English
- Confident in presenting to clients and stakeholders, with strong presentation and interpersonal skills
- Experience across a range of platforms including Google Ads, Facebook/Meta, LinkedIn, programmatic, etc.
- Ability to thrive in a remote, fast-paced, and results-driven environment
- Experience in eCommerce or B2B SaaS environments
- Familiarity with tools like Google Analytics, SEMrush, HubSpot, or similar
- Understanding of SEO and content strategy fundamentals
Independent Contractor Perks
- With HMO Coverage for eligible locations
- Permanent work from home
- Immediate hiring
- Steady freelance job
Benefits Independent Contractor Perks
- HMO Coverage for eligible locations
- Permanent work from home
- Immediate hiring
- Steady freelance job
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