Research and Strategy Associate

Responsibilities:

Research and Industry Knowledge

• Conduct comprehensive research to draw insights tailored to clients' brand challenges, including competitor analysis, market dynamics, and consumer behavior.
• Utilize various research methodologies, such as surveys, interviews, and focus groups, to gather primary market data.
• Stay updated on industry developments across advertising, digital, technology, and marketing landscapes.
• Synthesize research findings into insightful reports and presentations, highlighting trends and opportunities relevant to clients' objectives.
• Foster a culture of knowledge sharing within the team, keeping colleagues informed of the latest industry trends and insights.

Strategy Development

• Collaborate with Strategy, Creative, and Relationship Management teams to evaluate briefs and develop strategic brand diagnostics.
• Craft brand and creative briefs that inspire innovative, objective-driven campaigns.
• Translate research insights into compelling human narratives that inform strategic decision-making.
• Actively participate in client workshops and immersion sessions, contributing to the development of client strategies.
• Partner with Creative Teams to develop engaging brand narratives that resonate with target audiences.
• Proactively identify and leverage emerging trends, technologies, and cultural phenomena to inform campaign strategies.

Project Management and Process Improvement

• Effectively manage time and resources to meet project deadlines and deliverables.
• Facilitate communication among stakeholders to ensure alignment with clients' needs and objectives.
• Utilize project management tools such as ClickUp to streamline task management and reporting.
• Champion process improvement initiatives, optimizing internal workflows for enhanced efficiency and client satisfaction.
• Promote a culture of data-driven decision-making, advocating for the use of consumer-driven analytics in media and marketing planning.
• Direct strategy and research projects, ensuring deliverables address client needs and adhere to timelines and scope.

Organization and File Management

• Maintain systematic storage and organization of client files within designated Google Drive folders.
• Ensure proper permissions are set for all files to maintain confidentiality and data security.

Pitches and Presentations

• Participate in pitch presentations and brainstorming sessions, providing support and insights in research and strategy.
• Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.

Industry Knowledge

• Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries.
• Stay updated on industry trends and best practices related to creative operations and project management.
• Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools.
• Collaborate with team members to share insights and best practices for continuous improvement.

Requirements:

• Demonstrates passion in the pursuit of knowledge and its practical application in marketing strategy.
• Exhibits genuine curiosity about human behavior and motivations.
• Demonstrates excellent critical thinking, comprehension, and synthesis skills.
• Proficiency in marketing research methodologies and basic statistical analysis.
• Familiarity with Digital Marketing, Advertising, Creative, Technology, and general advertising industry knowledge is a plus.
• Proficiency in Google Suite products, especially Google Sheets.
• Highly organized, particularly in utilizing digital collaboration tools such as Google Drive and Asana.
• Exceptional interpersonal and public relations skills.
• Outstanding verbal and written communication abilities.
• Must have a keen eye to detail.
• Commitment to meeting deadlines and delivering work on schedule.
• Collaborative mindset with a proactive approach and being initiative.