Manager, Licensing Sales

Overall Responsibilities

The Manager, Licensing Sales & Marketing/Retail plays a pivotal role in working together with the Business Unit Head (BUH) to achieve the goals and objectives set by the Company across all categories and marketing initiatives in Philippines.

Through effective planning and budgeting, he/she will strive to achieve his/her quarterly/annual revenue target. He/she will develop and execute sales strategies to generate leads, convert them into business opportunities, and maintain strong client relationships.

Additionally, he/she will design and implement marketing strategies, with a major focus on offline retail but not limit to online program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.

Main Responsibilities

Sales & Business Development

• Direct sales responsibility (by brand, country, or category, depending on PLS's strategy) inclusive of quarterly targets, due diligence obligations related to thorough knowledge of product and prospective clients.
• Perform all sales planning & reporting functions inclusive of pipeline building, gap analyses, forecasting and re-forecasting as required by PLS and its clients, market/brand/category reports evaluating sales environment and prospects, projections related to existing or new businesses, evaluation of new opportunities and/or brand extensions.
• Develop expertise in relevant areas required to maximize performance combined with building brands and a sustainable business.

Client Management and Service

• Management of clients inclusive of ensuring full compliance on Licensors' policies, procedures, guidelines and supporting licensees in fulfilling obligations and maximizing performance.
• In consultation with BUH, design appropriate business management calendar inclusive of sales strategy, marketing activities, brand-building objectives and manage team activities related to client services, licensee sell in, retail programs, sell-through support etc.
• Report to BUH on all key initiatives, reporting requirements, compliance monitoring, and other core functions as related to client management.

Monitor Licensee Obligations

• Conduct regular business review with key licensees to ensure product development, product penetration to all distribution channels, advertising and promotion plans are rolled out as per contractual obligations.
• Retail Visibility for Brands/Licensed Products.

Account Receivables

• Work with Finance team to ensure that licensees remit the License Fee and submit monthly/quarterly royalty report on time.

Marketing/Retail

• Develop and execute the marketing & retail strategies as set out in annual marketing plan for the licensed property (brand) as set out by the licensor.
• Provide a structured approach that encompass all the relevant elements of the planning and execution process.
• Research and reporting on external opportunities and ideas.
• Work closely with various stakeholders (Regional Marketing Manager, Trade, Retailers and Licensees) to execute marketing programs.
• Manage and work with external agencies (guideline, workflow, timely delivery, copy writing and all marketing collateral approvals).
• Manage marketing budget.
• Work closely with all stakeholders to build appropriate retail relationships and secure prominent product placement at retail.
• Devise a meaningful marketing calendar to promote the licensed products as well use appropriate and approved marketing collateral to support products at retail.

Job Requirements

• University degree in relevant field or extensive professional experience.
• Minimum 3-4 years of experience with strong business development background in sales and related brand management responsibilities. Candidate with prior experience managing Korean entertainment brands/IPs will be advantageous.
• Track record of sales achievement.
• Ability to perform in a fast-paced and dynamic environment.
• Strong organizational, presentation and team leadership skills.
• Fluency in all Microsoft applications & database solutions.
• Personable and diplomatic in handling clients from all levels.

Job Type: Full-time

Pay: From Php65,000.00 per month

Benefits:

• Work from home

Work Location: Hybrid remote in Manila