E-Commerce Marketing Specialist
3 days ago
Key Responsibilities
Store Marketing & Optimization
- Lead homepage layout design & refresh, ensuring strong branding and conversion-focused placements.
- Optimize PDP layout, key visual hierarchy, product titles, claims, and review leverage.
- Manage and grow marketing accounts to strengthen brand presence.
Paid Ads & CPAS
- Daily monitor and optimize CPAS, adjusting creatives, audiences, and copy based on performance trends.
- Coordinate with designers and external teams to produce ads, banners, videos, ensuring clear messaging and high CTR.
- Build creative testing frameworks and performance dashboards.
Marketing Effectiveness
- Work closely with EC Ops, Campaign Teams, and Growth Strategy to improve the efficiency of traffic, content performance, and conversion.
Qualifications
- 2–5 years experience in E-commerce Marketing, Growth, or Digital Advertising.
- Strong aesthetic sense + data-driven judgment on what converts.
- Hands-on experience with CPAS, ads, or performance marketing is strongly preferred.
- Proficiency in Excel; basic SQL is a plus.
- Familiarity with Shopee/Lazada marketing tools and store mechanics.
- Proactive, detail-oriented, and capable of driving cross-functional execution with designers and media teams.
Job Type: Full-time
Pay: Php30, Php40,000.00 per month
Work Location: In person
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