E-Commerce Lead

2 days ago

Taguig, National Capital Region, Philippines Vice Cosmetics Group Inc. Full time ₱2,000,000 - ₱2,500,000 per year

The
E-Commerce Lead
is responsible for driving the overall strategic direction, commercial performance, and operational excellence of the company's e-commerce business. This

role oversees platform sales strategies, product assortment, campaign participation, and customer experience, ensuring alignment with brand objectives and sales targets.

The E-commerce Lead works closely with content, marketing, operations, and platform partners to deliver consistent growth and a seamless online shopping experience.

Job Responsibilities

1. Strategic Sales Leadership

  • Develop and implement e-commerce strategies across all online sales platforms (TikTok Shop, Lazada, Shopee, etc.).

  • Stay updated on platform trends, competitor activities, and emerging technologies.

2. Platform & Campaign Management

  • Oversee product listings, ensuring accuracy, optimization, and compliance with

platform guidelines.

  • Manage participation in major platform and seasonal campaigns.

  • Coordinate with platform account managers for promotions, placement

opportunities, and sales optimization.

  • Monitor daily performance metrics, making quick adjustments to maximize sales

and conversion.

3. Cross-Functional Collaboration

  • Work with KOL & Content teams to align influencer activities, short videos, and live

streams with sales objectives.

  • Coordinate with marketing for campaign assets and brand messaging.

  • Partner with merchandising and ecommerce operations teams to ensure stock

readiness and smooth order fulfillment.

4. Analytics & Reporting

  • Track and analyze KPIs such as GMV, conversion rates, AOV, SKU performance, and

customer retention.

  • Conduct post-campaign reviews to identify strengths, weaknesses, and areas for

improvement.

  • Prepare weekly, monthly, and quarterly performance reports with actionable

insights for management.

5. Customer Experience & Retention

  • Oversee customer service operations to maintain high satisfaction and loyalty.

  • Monitor product reviews, returns, and complaints to address recurring issues.

  • Recommend and implement retention strategies.

6. Team Leadership

  • Lead and mentor the e-commerce team, including the BD OAicer (e-comm), KOL

Associates (sales execution), and Customer Experience team.

  • Set clear KPIs, track progress, and provide regular feedback.

  • Foster a collaborative, performance-driven culture within the online sales team.

Job Qualifications

  • Bachelor's degree in Business, Marketing, or related field.

  • 3–5 years of e-commerce management experience, ideally in beauty, FMCG, or

lifestyle industries.

  • Proven ability to drive sales growth through platform management and campaign

execution.

  • Strong leadership skills with experience managing multi-functional teams.

  • Proficiency in marketplace tools (TikTok Seller Center, Lazada/Shopee Seller

Center) and analytics platforms.

  • Willing to be assigned in BGC, Taguig

Key Competencies

  • Strategic and commercial mindset.

  • Strong leadership and people development skills.

  • Analytical and data-driven decision-making.

  • Excellent coordination and communication abilities.

  • Customer-focused approach.

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