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Digital Lead Generation Specialist

2 weeks ago

Nichols McKinley, Philippines Omoda Jaecoo Full time ₱104,000 - ₱130,878 per year

Work Location: BGC Taguig

We're looking for a Digital Lead Generation Specialist to join our marketing team. In this role, you will be responsible for creating and executing strategies to drive high-quality leads through various digital channels. You will be a key player in our growth, leveraging your expertise to design and manage campaigns that capture, nurture, and convert potential customers.

Key Responsibilities

  • Campaign Strategy & Management: Develop, implement, and manage lead generation campaigns across multiple digital platforms, including Facebook, Instagram, TikTok, LinkedIn, and other emerging channels.
  • Performance Analysis: Monitor and analyze campaign performance metrics (e.g., CPL, CPA, CTR, conversion rates) and use data to optimize campaigns for maximum effectiveness.
  • Audience Targeting: Identify and segment target audiences to create highly relevant ad campaigns that resonate with potential leads.
  • Content Collaboration: Work closely with the content and creative teams to ensure all ad copy and visuals are compelling, on-brand, and optimized for lead generation.
  • A/B Testing: Conduct A/B testing on ad creatives, copy, landing pages, and calls-to-action to continuously improve campaign performance.
  • Budget Management: Manage and allocate campaign budgets effectively to achieve lead generation goals.
  • Reporting: Prepare and present regular reports on campaign performance, key insights, and recommendations to the marketing team and leadership.
  • Market Trends: Stay up-to-date with the latest trends and best practices in digital marketing, social media advertising, and lead generation.

Qualifications

  • Experience: Proven experience in a digital marketing or lead generation role, with a strong portfolio of successful campaigns.
  • Technical Skills: Deep understanding of social media advertising platforms (Facebook/Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
  • Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Communication: Excellent written and verbal communication skills.
  • Creative Thinking: A creative and strategic mindset with a passion for innovation.
  • Team Player: Ability to collaborate effectively with cross-functional teams.
  • Self-Motivated: A proactive, results-oriented attitude with a high degree of accountability.

Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Promotion to permanent employee

Work Location: In person