Partnerships Executive

WHO WE ARE

We are Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as
IPG Mediabrands Philippines, Inc.
We are structured in the country as an umbrella company of a number of brands or business units such as UM (media agency), Initiative (media agency), Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliates Kinesso, Reprise (performance marketing) and Matterkind (programmatic / addressable media) which unified into one business unit still called Kinesso that incorporated its own company in 2021 to form
Kinesso Philippines, Inc.

We are looking for a
PARTNERSHIPS EXECUTIVE aka Media Buyer
who can join our Initiative (media agency) team:

ABOUT THE TEAM

INITIATIVE is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. Our new world model is comprised of 4 central "craft centers" or pillars – 1) Client Advice & Management, 2) Strategy, 3) Communications Design and 4) Partnerships.

There are 4 central behaviors that bind all INITIATIVE employees together. These behaviors are always encouraged and rewarded by the agency. We are:

Fearless
in our approach.

Be fearless. Push back on clients when appropriate. Have the courage to take bold ideas to the table. If you believe in something don't take "no" for an answer. Remember, fortune really does favor the brave.

Brilliant
in our work.

Everything you do for the agency and our clients must be of the highest standard. Good enough is not good enough. Be obsessed about producing brilliant work. Every day. Every time. No exceptions.

Dynamic
in our design.

Be dynamic and agile. Design these things into your plans for clients. Remember we must keep pace with technology and consumers. Don't be afraid of change, run towards it.

Seamless
in our execution.

We sell solutions not services. Always "stitch" together the various services of Initiative and IPG Mediabrands in a way that is seamless for clients. We operate as one united IPG Mediabrands and never in siloes. We will not tolerate "turf wars" across business units and expect you to play nicely in the sandpit as you collaborate with others.

THE PARTNERSHIPS EXECUTIVE ROLE

DISCIPLINE OVERVIEW: PARTNERSHIPS

Initiative is building the most streamlined and integrated Partnerships teams in the industry. We do not operate in silos. As such, our best and brightest Partnerships leaders from both Traditional and Digital backgrounds are charged with leading the Partnerships teams and delivering on the following:

• Offline/traditional media (TV, radio, print, OOH, cinema) and Digital marketplace landscape experts internally and with clients
• Media partner evaluation, selection and recommendations leveraging strategic / consumer insights, marketplace insights, and Initiative's proprietary partner selection data and toolsets
• Strategic partnership solutions, negotiation/go‐to-market strategies, and audience—focused strategies, designed to deliver on client objectives and KPI's
• Innovation and emerging partner test opportunities to drive client KPI's
• Support MAGNA aggregate negotiations across all digital media channels Support and facilitate IPG Mediabrands corporate, agency and external media initiatives

ROLE OVERVIEW: PARTNERSHIPS EXECUTIVE

The Partnerships Executive is an entry level position within Initiative requiring an eager, proactive and energetic person who is interested in beginning a career in media. The Associate is an important position within the integrated investment process and supports the team as they build a go to market approach for as well as alternative offerings across offline and online platforms. This person should like working with numbers, have strong communication skills, work well in a team environment and have a level of curiosity that infects the entire team that works with you on campaigns.

RESPONSIBILITIES

Client

• Assist Partnerships Managers with detailed media plan development
• Maintain client's schedules (media plans) in accordance with their goals
• Responsible for the timely, accurate delivery of day to day requests from the team
• Responsiveness to client requests

Internal

• Proactively seek out mentorship and learning from other Discipline leaders at Initiative (Strategy, Analytics, Communications Design, Client Advice)
• Learn key programs and media tools including Nielsen Arianna and master media math
• Assist in reporting and tracking budgets, savings and value, ensuring accuracy for internal team
• Assist in evaluating partner proposals
• Responsible for smooth running of day-to-day activities
• Stewardship
• Enter buys into tracking system and insure system reflects accurate buys
• Update buy summary documents
• Monitor network buys daily based on audience delivery data to insure delivery in flight
• Assist with traffic issues
• Integral in campaign set up and execution including order letters, specs, creative rotation and billing documentation
• Be responsible for billing discrepancies and produce resolutions
• Assist in actualizations with partners and final billing numbers
• Participate in analysis and post campaign summary of integrated programs
• Coordination and scheduling of partner and team meetings
• Compilation and distribution of conference reports from status meetings
• Participate in departmental projects as requested
• Integral in campaign set up and execution including insertion orders, specs and creative trackers
• Contribute in ideation team sessions in conjunction with the Strategy team and relevant SBUs to generate creative & compelling connections idea (e.g. MOS presentations; media amplifications, etc.)
• Internal brand expert
• Abreast with various digital innovations, advancements
• Knowledge of how e-commerce platforms work
• Meet several client demands
• Diligently responds to client emails and requests
• Able to build rapport easily with client (client go-to point person)

Commercial

• Timely resolution of billing discrepancies
• Ensures and advocates for partner relationships

New Business

• Support new business needs as required

Prioritization

• 20% Client
• 66% Internal
• 20% Commercial

Key Performance Indicators (KPI's):

• Client

• Responsiveness and accuracy on client maintenance communications planning solutions

• Positive client relationships; understands clients' business and challenges

• Media plan KPIs met

• Internal

• Participates in agency and external personal growth & education initiatives

• Strong knowledge of buying mechanics - media math, tracking, posting
• Accurate maintenance of schedules (media plans)
• Fosters strong and positive internal relationships

• Adherence to / use of agency processes and tools

• Commercial

• Align with billing timelines

• Ensures and advocates for agency partner relationships

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in related field or equivalent with 1 to 2-year work experience. Fresh graduates are also welcome.
• Proficiency with Microsoft programs, especially Excel and PowerPoint
• Ability to communicate concisely and clearly, both written and oral
• Strong time management, organizational and analytical skills
• Proven ability to work independently and as part of an integrated team
• Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
• Passion for consumer behavior and what motivates audiences to react
• Proactively seeks to solve problems with creative solutions
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
• Excellent problem solving, organizational, and analytical skills, while being accommodating and adaptable to changing business needs and requests
• Good client communications skills, confidently presenting to and managing clients

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's "Easy Apply" to start the process.

Thank you in advance for your interest in IPG Mediabrands Philippines Inc.