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Marketing Manager
2 weeks ago
Duties, Responsibilities, and Accountabilities:
The Marketing Manager is overall in charge of, and accountable for the timely, effective,and efficient development, planning, implementation, execution, and evaluation
of thefollowing programs and initiatives in accordance with the company's standards, its
brand values and personality, and its business strategies and objectives:
I. Market Research
● Identifying potential new markets and revenue streams
● Collection of data on the effectiveness of product presentation, promotion, pricing strategies, and product placement
● Analyzing company campaigns and translating qualitative data into
recommendations for revising content marketing
II. Brand Marketing
● Advertising, Promotions and Brand awareness
● Strategic and effective collaborations and partnerships
● Planning and execution of marketing rollouts and chief assemblies
III. Social Media and Customer Feedback Management
● Overseeing company's interactions with the public through social media platforms
● Facilitating, and providing the needed assistance to the Operations Team to respond
to the customers and address their feedback.
IV. Marketing Services
● Local Store Marketing and Store Opening Support
● Local Store Community Relations and Grassroots Marketing Programs
V. Marketing Fund Administration and Management
● Marketing Fund Management (PCF) and Execution of SMART Marketing Fund
- Management plan
