marketing manager

1 day ago

Mandaluyong City, National Capital Region, Philippines TrainingPh Full time ₱400,000 - ₱550,000 per year

Job Summary:

The Marketing Manager is responsible for setting and driving the overall marketing direction of the company. This role leads the development and implementation of both traditional and digital marketing strategies to build brand equity, support revenue growth, and enhance customer engagement. The Marketing Manager works closely with Sales and E-Commerce teams to align marketing efforts with business objectives, and manages external agencies and partners to deliver high-impact, results-driven campaigns.

Key Responsibilities:

  • Strategic Marketing Leadership
  • Define and implement integrated marketing strategies aligned with business goals and brand positioning.
  • Conduct market analysis, customer segmentation, and competitive benchmarking to inform marketing direction.
  • Set campaign objectives, KPIs, and performance metrics to guide execution and measure impact.
  • Traditional and Digital Marketing
  • Lead the planning and execution of ATL, BTL, and TTL campaigns across multiple channels (TV, radio, print, outdoor, digital, etc.).
  • Oversee digital marketing efforts including social media, content marketing, SEO/SEM, email marketing, website management, and online advertising.
  • Ensure consistency and synergy across offline and online brand communication.
  • Sales and E-Commerce Support
  • Collaborate with the Sales team to develop trade marketing programs, lead generation campaigns, and promotional activities to drive conversions and revenue.
  • Support the E-Commerce team with performance marketing, content strategies, and customer acquisition/retention campaigns for online platforms.
  • Provide marketing materials, data insights, and campaign support to retail partners and online marketplaces.
  • Agency and Vendor Management
  • Manage relationships with creative agencies, media partners, production vendors, and digital service providers.
  • Ensure all partners deliver quality work on time, within budget, and in alignment with brand standards and business objectives.
  • Provide direction, feedback, and performance evaluations for external collaborators.
  • Team and Budget Oversight
  • Manage the marketing budget with efficient allocation across priorities.
  • Lead and mentor the internal marketing team (if applicable) or coordinate with other departments.
  • Monitor, analyze, and report campaign results and marketing ROI to senior management.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  • 5–8 years of experience in marketing, with at least 2 years in a managerial or strategic role.
  • Proven experience in both traditional and digital marketing disciplines.
  • Strong background in supporting Sales and E-Commerce functions.
  • Demonstrated ability to manage external partners and agencies.
  • Excellent communication, leadership, and project management skills.

Key Competencies:

  • Strategic and Commercial Thinking
  • Integrated Marketing Planning
  • Digital and E-Commerce Savvy
  • Sales Enablement and Trade Support
  • Agency and Stakeholder Management
  • Data-Driven Decision Making
  • Budget and Resource Management

Job Types: Full-time, Permanent

Pay: Php40, Php55,000.00 per month

Benefits:

  • Additional leave
  • Company Christmas gift
  • Health insurance
  • Life insurance
  • On-site parking
  • Opportunities for promotion
  • Promotion to permanent employee

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 7 years (Required)
  • Management: 3 years (Required)

Work Location: In person

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