Marketing Manager

3 days ago

Mandaluyong City, National Capital Region, Philippines Quanta Paper Corporation Full time ₱900,000 - ₱1,200,000 per year
Key Responsibilities of a Marketing Manager

  1. Strategic Planning & Execution

  2. Develop and implement marketing strategies aligned with business goals.

  3. Plan, execute, and oversee marketing campaigns (digital, traditional, and events).
  4. Analyze market trends and competitor activities to identify opportunities.

  5. Brand Management

  6. Build, strengthen, and maintain the company's brand identity.

  7. Ensure consistent messaging across all platforms and channels.
  8. Manage corporate image, PR activities, and brand awareness initiatives.

  9. Digital & Content Marketing

  10. Oversee social media, website, SEO/SEM, email marketing, and online advertising.

  11. Create engaging content strategies to reach target audiences.
  12. Monitor analytics to measure effectiveness of digital campaigns.

  13. Market Research & Analysis

  14. Conduct customer and competitor research.

  15. Gather insights to refine product positioning and pricing strategies.
  16. Track KPIs and prepare performance reports for management.

  17. Team & Budget Management

  18. Lead and mentor the marketing team.

  19. Allocate and monitor marketing budgets effectively.
  20. Coordinate with sales, operations, and product development teams.

  21. Customer & Stakeholder Engagement

  22. Develop customer acquisition and retention strategies.

  23. Organize promotional events, trade shows, and partnerships.
  24. Maintain relationships with agencies, suppliers, and stakeholders.

  25. Sales Support

  26. Provide marketing tools and materials to support sales activities.

  27. Align marketing initiatives with sales targets and company revenue goals.

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