Assistant Sales Manager

ABOUT THE JOB

The Assistant Sales Manager is responsible for managing store operations. We're ideally looking for someone who can oversee a team of Area Supervisors managing over 200–300 stores nationwide, with a focus on consistently achieving and surpassing sales targets, driving revenue growth, and supporting market expansion, ensuring sales growth and maintaining strong partnerships with department store concessionaires. This role requires strategic planning, operational efficiency, and a deep understanding of retail trends in the Philippine market. The position demands close collaboration with both internal teams and department store partners to achieve sales objectives while upholding brand image and customer satisfaction.

Duties and Responsibilities:

Management of the Sales Team

• Develop strong working relationships with department store managers and concession leads to ensure effective communication and cooperation.
• Lead, train, and motivate retail area supervisors and sales staff to meet sales targets and deliver excellent customer service.
• Align team goals with company objectives while adapting to the unique conditions of each department store partner.
• Regularly conduct store visits to monitor staff performance, customer engagement, and adherence to brand standards.

Sales Management

• Develop customized sales strategies that cater to varying demographics, seasonal trends, and regional preferences across department store branches.
• Implement targeted sales programs that consider foot traffic patterns, promotional schedules, and department store sales cycles.
• Collaborate with merchandising teams to optimize product display, inventory levels, and promotional placement.
• Produce detailed sales performance reports with insights on customer buying behavior, product movement, and revenue trends.
• Proactively identify sales gaps and implement corrective strategies to meet or exceed revenue targets.

Business Process

• Ensure accurate inventory forecasting, transfers, and replenishment between multiple branches to minimize stockouts or overstocking.
• Align visual merchandising displays with both brand identity and department store requirements.
• Maintain clear documentation of key activities such as deliveries, product returns, promotions, and operational issues.
• Ensure staff adherence to department store protocols while maintaining company policies and standards.

Customer Satisfaction

• Develop strategies to enhance customer experience, tailoring approaches to meet the expectations of various department store clientele.
• Proactively address customer concerns by collaborating with department store staff to resolve issues efficiently.
• Build rapport with department store managers to secure strategic in-store placements and marketing opportunities.

Learning and Development

• Conduct coaching sessions and workshops for staff on customer engagement, visual merchandising techniques, and sales strategies.
• Mentor the team on handling multi-store operations and collaborating effectively with concessionaire partners.
• Organize regular competitor analysis to identify trends, assess pricing strategies, and improve product positioning.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Fashion Merchandising, Retail Management, or a related field.
• At least 3-5 years of experience in a retail sales management role, preferably within fashion retail or a concessionaire business model.
• Experience managing 200–300 store locations nationwide, particularly within a department store or retail chain environment, is a strong advantage.
• Prior experience working with department store partners (e.g., SM, Robinsons, Landmark, Rustan's, Ayala Malls, etc.) is a plus.
• Sales & Business Acumen—Strong understanding of retail sales strategies, forecasting, and target achievement.
• Leadership & People Management—Ability to coach, train, and motivate a diverse sales team across multiple store locations.
• Inventory & Merchandising Management—Proficiency in stock monitoring, inventory control, and visual merchandising alignment with concessionaire guidelines.
• Negotiation & Relationship Building—Experience in managing relationships with department store partners and securing prime store placements.
• Customer Service Excellence—Strong ability to enhance the customer shopping experience while increasing store conversions.
• Analytical & Problem-Solving Skills—Ability to assess sales performance, market trends, and operational challenges to drive strategic decisions.
• Flexibility & Adaptability—Comfortable working in a fast-paced retail environment with varying store policies across department store chains.
• Tech-Savvy—Proficiency in Microsoft Office (Excel, Word, PowerPoint) and retail POS systems. Experience with data analytics tools is a plus.

Other Requirements:

• Office-based but must be willing to travel across different store locations nationwide, if necessary.
• Willing to work on weekends, holidays, and extended store hours as needed.
• Passion for fashion retail and staying updated with market trends.