Trade Activation Specialist

4 days ago

Malabon, Philippines Lifestrong Marketing Full time ₱800,000 - ₱1,200,000 per year

Responsible for executing compelling, on-brand in-store visual merchandising solutions in key retail partners, primarily Watsons Personal Care Stores. This role ensures that the company's personal care products are visually appealing, compliant with planograms, and effectively drive shopper conversion through outstanding shelf presence and display execution.

Key Responsibilities:

1. In-Store Execution & Compliance

  • Implement planograms, shelf layouts, and gondola designs in alignment with brand guidelines and retailer standards.
  • Monitor and ensure visual compliance across all Watsons branches through field visits and third-party audits.
  • Oversee installation and maintenance of permanent and temporary displays, signages, shelf-talkers, testers, and other POS materials.

2. Trade Display Strategy

  • Develop and adapt VM strategies for major trade promotions and new product launches.
  • Collaborate with brand and trade marketing teams to design in-store visibility materials that align with current campaigns.
  • Propose customized merchandising solutions to improve brand blocking, off-shelf visibility, and conversion zones.

3. Retail Partner Collaboration

  • Coordinate with Watsons visual merchandising and operations teams to align on in-store visibility plans.
  • Attend store checks with key account managers or sales reps to evaluate store-level needs and opportunities.
  • Submit display proposals for major trade events and ensure timely approvals and executions.

4. Reporting and Analytics

  • Conduct and document monthly store audits; provide detailed reports on planogram compliance and display performance.
  • Analyze the impact of visual merchandising efforts on product sell-out and recommend improvements.
  • Track and report on the deployment and utilization of POS materials and visual assets.

Qualifications:

  • Bachelor's degree in Marketing, Business, Design, or a related field.
  • Minimum of 2–3 years experience in visual merchandising, preferably in FMCG or retail.
  • Familiarity with beauty, personal care, or health-related product categories is a strong advantage.
  • Proficient in Microsoft Office; working knowledge of design tools (e.g., Adobe Illustrator, Photoshop) is a plus.
  • Strong eye for detail, creativity, and store-level execution.
  • Excellent communication and coordination skills; comfortable dealing with field staff and retail partners.
  • Willing to travel regularly for store audits and execution checks.

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • Employee discount
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee

Education:

  • Bachelor's (Preferred)

Experience:

  • Trade: 1 year (Preferred)

Willingness to travel:

  • 100% (Preferred)

Work Location: In person

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