Marketing Data

2 days ago

Ayala Alabang, National Capital Region, Philippines Velocity Made Good International (PH) Inc. Full time ₱80,000 - ₱120,000 per year

Overview

We're looking for a highly analytical and data-obsessed Marketing Data & Insights Analyst to power our performance media strategy. You'll turn raw numbers into clear stories — uncovering insights that shape campaign strategy, optimize performance, and prove ROI.

This role is deeply hands-on: you'll dive into data from DV360, programmatic DSPs, and paid media platforms to identify what's working, what's not, and what to do next. You'll be the go-to data partner for both Client Services and Ad Ops, ensuring every recommendation we make is grounded in insight, not assumption.

If you thrive on digging into numbers, love building smart dashboards, and get a kick out of explaining "why performance moved" — this is your seat at the table.


Key Responsibilities

I. Data Analysis & Reporting

  • Collect, clean, and analyze campaign data across DV360, programmatic display/video, and other paid media platforms.
  • Track and evaluate KPIs such as CPA, ROAS, CPC, CTR, viewability, reach, frequency, and conversion funnel metrics.
  • Build and maintain automated dashboards and performance reports (Google Data Studio, Tableau, Power BI) for internal and client use.
  • Monitor campaign pacing, delivery, and budget utilization in real-time — flagging anomalies or optimization opportunities.
  • Conduct deep-dive analyses on audiences, creatives, formats, and placements to understand what drives results.

II. Insight Generation & Optimization

  • Go beyond reporting — extract meaningful insights that influence creative, targeting, and bidding strategies.
  • Provide data-backed recommendations for audience segmentation, media mix modeling, creative testing, and budget allocation.
  • Partner with Campaign Managers to test and measure the impact of optimization strategies.

    Conduct ad-hoc analyses to answer complex business questions and support decision-making.

III. Cross-Functional Collaboration

  • Serve as the primary data partner to Client Services — translating complex data into clear, visual insights for client storytelling.
  • Support Client Services  in building strategic recommendations for client reviews.
  • Collaborate with the Ad Ops team to ensure data accuracy, validate pixel/tracking setups, and troubleshoot discrepancies.
  • Participate in strategy meetings and client presentations to explain results and insights in plain, impactful language.

What You Bring

  • Experience: 3–5+ years in data analysis, preferably within a media agency, ad tech company, or performance marketing environment.
  • Platform Expertise: Advanced hands-on experience with DV360 and programmatic DSPs; familiarity with Flashtalking, Meta Business, TikTok, LinkedIn Campaign Manager is a plus.
  • Technical Skills: Expert in Excel/Google Sheets (pivot tables, lookups, advanced formulas) and data visualization tools such as Google Data Studio, Tableau, or Power BI.
  • Ad Tech Fluency: Deep understanding of the programmatic ecosystem (DSPs, SSPs, Ad Exchanges, DMPs) and digital performance metrics.
  • Web Analytics: Skilled in Google Analytics or Adobe Analytics, connecting web behavior data to media performance.
  • Analytical Mindset: Detail-oriented, methodical, and curious — able to transform complexity into clarity and insight into action.

Preferred Qualifications

  • Bachelor's degree in a quantitative or analytical field (Statistics, Economics, Math, Computer Science, or Marketing).
  • Familiarity with marketing attribution models (first-touch, last-touch, multi-touch).
  • Experience in data storytelling and crafting visual narratives for presentations or reports.

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