Digital Marketing

16 hours ago

Ayala Alabang, National Capital Region, Philippines Private Advertiser Full time ₱1,200,000 - ₱3,600,000 per year

ABOUT THE POSITION:

We are seeking a highly motivated and results-driven Growth Marketing Specialist with experience in digital user acquisition and performance marketing for international online platforms. The ideal candidate will have a strong understanding of digital advertising ecosystems, including Facebook, Google, and other programmatic channels, and the ability to develop creative, data-driven strategies to boost traffic, engagement, and conversions.

This role requires a mix of strategic thinking, analytical skills, and innovation to identify growth opportunities, optimize campaigns, and deliver measurable results in a fast-paced digital environment.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Business, Communications, or a related field (preferred).
  • Proven experience in digital marketing, preferably within highly regulated or competitive online industries.
  • Strong understanding of Facebook Ads, Google Ads, and other digital advertising platforms, with a track record of managing successful campaigns.
  • Familiarity with industry compliance standards and the ability to navigate complex digital marketing regulations.
  • Solid knowledge of the Indian market (Indian geo), including audience behavior, cultural nuances, and digital trends.
  • Excellent analytical skills, with the ability to interpret performance data and make data-driven decisions.
  • Strong creative thinking and problem-solving abilities.
  • Exceptional communication and team collaboration skills.

DUTIES AND RESPONSIBILITIES:

  • Develop and implement comprehensive digital marketing strategies to drive online visibility, engagement, and user acquisition for a global digital entertainment platform.
  • Manage advertising campaigns across major platforms such as Facebook, Google, and other digital channels, ensuring full compliance with platform and advertising policies.
  • Utilize advanced targeting, segmentation, and optimization techniques, with a strong understanding of the Indian market (Indian geo) to effectively reach and engage target audiences.
  • Monitor, analyze, and report on campaign performance, leveraging data insights to improve ROI and achieve growth objectives.
  • Stay updated on digital marketing trends, compliance standards, and emerging technologies, particularly those relevant to the Indian online audience landscape.
  • Collaborate with cross-functional teams (creative, content, analytics, and product) to ensure alignment of marketing initiatives and brand messaging.
  • Manage marketing budgets, forecasts, and performance reports, ensuring efficient allocation of resources and continuous campaign improvement.

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