Campaigns Strategist

2 weeks ago

Manila, National Capital Region, Philippines Shopee Full time $60,000 - $120,000 per year

Job Description

  • Oversee and develop digital strategies for awareness and driving new users.
  • Handles cross-functional operations across online marketing channels, from asset coordination, campaign dashboard set-up, optimization, to postmortem analysis.
  • Oversee campaign performance and provide recommendations based on actionable, data-driven insights with the clear objective of driving new users.
  • Determine opportunities to build best practices by identifying trends and competitor movements.
  • Be the go-to person for questions on digital channel technical questions, including campaign best practices, tracking, and measurement.

Requirements

  • Bachelor's degree in Advertising, Marketing or a related field..
  • 5-7 years of relevant working experience in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels)
  • Extensive experience and knowledge with Meta Ads Manager, Google AdWords, and digital platforms.
  • Advanced Excel skills, experience with analyzing datasets and delivering actionable insights.
  • Self-starter and a team-player who enjoys a fast-paced environment
  • Ability to work under pressure
  • Excellent communication and presentation skills.

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