Growth Strategist

2 days ago

Manila, National Capital Region, Philippines Remote VA Full time

We're seeking a data-driven and creatively minded Growth Strategist to lead initiatives that drive customer acquisition, retention, and revenue growth across digital channels. This role is ideal for someone who thrives at the intersection of marketing, experimentation, and brand storytelling — combining analytical insight, creative testing, and strategic execution.

As Growth Strategist, you'll identify scalable growth opportunities, design high-impact campaigns, and collaborate cross-functionally with creative, media buying, and lifecycle teams to turn insights into measurable results.

Key Responsibilities

  • Develop and execute growth strategies across paid media, organic content, email marketing, and strategic partnerships
  • Identify, prioritize, and test new acquisition channels to optimize CAC, LTV, and ROAS
  • Collaborate with creative, content, and media teams to align messaging and visuals with performance insights
  • Analyze campaign performance, audience behavior, and conversion funnels to guide strategy and creative direction
  • Manage A/B and multivariate testing across ads, landing pages, and email flows to improve conversion rates
  • Partner with product and retention teams to design upsell, referral, and win-back programs
  • Forecast growth metrics, monitor KPIs, and deliver actionable reports to stakeholders
  • Stay ahead of emerging tools, frameworks, and digital trends to uncover competitive advantages

Qualifications

  • 3–6 years of experience in growth marketing, performance marketing, or digital strategy (e-commerce or subscription-based preferred)
  • Proven track record of driving measurable results in acquisition, conversion, and retention
  • Proficiency with tools such as Google Analytics, Meta Ads Manager, Klaviyo, Shopify, or similar platforms
  • Strong grasp of funnel optimization, attribution models, and lifecycle marketing
  • Excellent communication skills with the ability to translate data into strategic insights
  • Experience leading cross-functional collaboration across creative, media, and product teams
  • Analytical thinker with a creative mindset and a bias toward experimentation

Preferred Skills

  • Experience designing growth loops, referral systems, or viral campaigns
  • Familiarity with marketing automation and data visualization tools
  • Working knowledge of CRO platforms like Hotjar, Optimizely, etc.
  • Interest in storytelling, culture, or educational products is a plus

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