Email Marketing and Retention Specialist

10 hours ago


Work from Home, Philippines Martin Monroe LLC Full time

Job Title: Email Marketing & Retention SpecialistRole

OverviewWe are seeking a strategic and detail-oriented Email Marketing & Retention Specialist to lead our lifecycle marketing efforts. This role is responsible for building, optimizing, and scaling email and retention programs that drive customer engagement, improve lifetime value (LTV), and increase repeat conversions across the customer journey.

Key Responsibilities

  • Develop and manage email marketing and retention strategies including onboarding, nurturing, re-engagement, and win-back campaigns
  • Plan, create, and execute automated flows and broadcast campaigns (welcome series, abandoned cart, post-purchase, upsell, and loyalty sequences)
  • Segment audiences based on behavior, lifecycle stage, and engagement to improve personalization and performance
  • Monitor and optimize key performance metrics including open rates, CTR, conversion rate, churn, and LTV
  • Conduct A/B testing on subject lines, content, send times, and personalization strategies
  • Collaborate with paid media, CRO, and creative teams to align messaging across channels and funnels
  • Maintain email list health, deliverability, and compliance with GDPR, CAN-SPAM, and platform policies
  • Build performance reports and provide actionable insights to stakeholders

Qualifications & Skills

  • Proven experience in Email Marketing, Lifecycle Marketing, or Retention Marketing
  • Hands-on experience with Klaviyo, HubSpot, ActiveCampaign, Mailchimp, or similar ESP/CRM platforms
  • Strong understanding of customer journey mapping, segmentation, and personalization strategies
  • Data-driven mindset with experience in A/B testing and performance optimization
  • Knowledge of HTML/CSS for email templates is a plus
  • Strong communication and project management skills

Preferred Tools & Platforms

  • Klaviyo / HubSpot / ActiveCampaign / Mailchimp
  • Customer Data Platforms (CDPs) or CRMs
  • Google Analytics / GA4
  • Looker Studio / Reporting Dashboards
  • Asana / ClickUp / Slack

What Success Looks Like in This Role

  • Increased email-driven revenue and customer lifetime value (LTV)
  • Improved engagement, retention, and repeat purchase rates
  • High-performing automated flows that scale without manual intervention
  • Clear reporting and strategic insights that guide growth decisions

This is a Full-Time, Remote, Long-Term Contract role, requiring 40 hours per week. 8-hour shift (Eastern Time): 9:00 AM – 5:00 PM ET.

Job Type: Full-time

Pay: Php80, Php100,000.00 per month

Benefits:

  • Opportunities for promotion
  • Work from home

Work Location: Remote



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