Growth Marketer for UK E-Commerce Brand

Growth Marketer – UK E-Commerce BrandLocation: RemoteWorking Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)Contract Type: Independent contractorLanguage: English onlyAbout PurolabsPurolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.We create clean, science-backed supplements that actually work - no fillers, no nasties, just real results.Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.The RoleWe're looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition. This is not a brand marketing role - the focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably.You'll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention. You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales.What You'll Be DoingPaid Acquisition & Campaign ManagementPlan, execute, and optimise paid social campaigns across Meta and TikTok to hit ROAS and CAC targetsDevelop systematic testing frameworks for audiences, creative angles, and landing pagesScale winning campaigns while maintaining profitability and healthy unit economicsMonitor daily ad account performance and make data-driven optimisation decisionsCollaborate with creative team to provide performance feedback and strategic directionAnalytics & Performance TrackingOwn key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution marginBuild and maintain dashboards to track funnel performance and identify bottlenecksConduct cohort analysis and customer lifetime value modellingReview campaign data to understand what's working and communicate insights clearly to the teamPresent weekly performance reports with actionable strategic recommendationsConversion Rate OptimisationRun structured A/B tests on landing pages, product pages, and checkout flowAnalyse user behaviour using Google Analytics, Heatmaps and tools like Triple WhaleIdentify friction points in the customer journey and implement solutionsOptimise email flows and post-purchase sequences to increase retention and LTVSystematise processes for repeatable, scalable growthGrowth Strategy & Channel ExpansionDevelop quarterly growth roadmaps aligned with revenue and profitability targetsTest and scale new traffic sources including YouTube and emerging platformsConduct competitor analysis and market research to identify growth opportunitiesProactively flag issues, spot inconsistencies, and solve problems before they escalateThink strategically about the big picture while maintaining attention to detailWhat We're Looking ForEssential Experience2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brandsStrong track record of managing and scaling paid social campaigns profitably on Meta and TikTokDeep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)Hands-on experience reviewing ad accounts and understanding campaign performanceAbility to provide clear feedback to creative teams based on data and performance insightsExperience working cross-functionally with creative teams, agencies, and performance specialistsProven ability to run structured experiments and iterate based on resultsTechnical RequirementsExpert-level proficiency with ad platforms like Meta and Tik TokExperience with analytics tools like Triple Whale and LifetimelyStrong analytical skills with advanced Excel/Google Sheets and data visualisationExperience with Google Analytics, conversion tracking, and attributionFamiliarity with Shopify and e-commerce analytics platformsAvailable during UK working hours (9am-5pm GMT) with minimum 4-hour overlap dailyFluent English (written and spoken) - all application materials must be in EnglishBonus PointsExperience with consumer consumables, supplements, skincare, or subscription-based productsKnowledge of email marketing platforms like Klaviyo and retention strategiesFamiliarity with other emerging acquisition channelsBackground in health, wellness, or supplements industryYour PersonalityNumbers-obsessed and data-driven - you make decisions based on metrics, not opinionsHighly detail-oriented with ability to spot incongruencies and think strategicallyProactive problem-solver who anticipates issues before they ariseStrong communicator who can translate data into clear, actionable insightsComfortable working in fast-paced, entrepreneurial environmentsSelf-starter who takes ownership and drives results independentlyWhy Join UsFully remote with flexibility during UK hoursCompetitive salary and paid time off (including UK bank holidays)Real ownership over growth strategy and performance outcomesTraining opportunities and quarterly growth reviewsWork with a product that genuinely improves people's wellbeingJoin a fast-growing brand with proven product-market fitHow to ApplyPlease submit your application via LinkedIn including:Your CV (in English) highlighting your DTC/e-commerce experience with specific results achievedA 2-minute video introduction telling us why you're excited about this role and what makes you the right fitImportant RequirementsThis is a remote contractor position (not employment)Applications welcome from all countriesMust be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlapAll materials (CV, case study, video) must be submitted in EnglishApplications without a video will not be considered