Creative Strategist for UK E-Commerce Brand

Creative Strategist - UK E-Commerce BrandLocation: RemoteWorking Hours: Monday to Friday, 9:00 AM 5:00 PM UK GMT (minimum 4 hours overlap)Contract Type: Independent contractorLanguage: English onlyAbout PurolabsPurolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.We create clean, science-backed supplements that actually work - no fillers, no nasties, just real results.Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.The RoleWe're looking for a Creative Strategist who lives and breathes performance marketing and creative. You're equal parts strategic thinker and compelling copywriter - someone who owns the creative vision behind our paid social campaigns while writing the scripts, briefs, and copy that bring them to life.This isn't just about pretty ads - it's about understanding customer pain points, crafting messages that resonate, and driving real growth through performance-focused creative that converts. You should be the kind of person who obsesses over hook rates, studies competitor ads for fun, and gets genuinely excited when you crack a winning angle.What You'll Be DoingStrategy & PlanningDevelop end-to-end creative strategies aligned with customer acquisition targetsConduct competitor analysis and trend research to keep our creative cutting-edgeMap out creative testing roadmaps and campaign calendarsCopywriting & Content CreationWrite compelling direct-response copy, UGC scripts, and ad copy for Meta and TikTokCraft hooks, CTAs, and messaging that convert browsers into buyersDevelop copy for landing pages, email campaigns, and marketing materialsTranslate complex supplement science into clear, benefit-driven messagingProduction & CollaborationCreate detailed creative briefs for designers and video editorsCollaborate with our graphic designers and marketing teamManage the creative production pipeline from ideation to launchPerformance & OptimisationAnalyse creative performance metrics including CTR, CPA, hook rate, conversion rate, and ROASImplement A/B testing and rapid iteration based on data insightsPresent weekly performance reports with actionable recommendationsWhat We're Looking ForEssential Experience2+ years of proven experience in creative strategy and copywriting for DTC brandsStrong portfolio demonstrating successful paid social campaigns with measurable resultsSignificant experience writing scripts for UGC creators, Meta ads, and TikTok adsDeep understanding of marketing psychology, emotional triggers, and conversion copywritingData-driven mindset with ability to turn metrics into actionable creative insightsExceptional communication skills and obsessive attention to detailTechnical RequirementsExpert-level copywriting for performance marketingProficiency with Meta Ads Manager and TikTok Ads ManagerAvailable during UK working hours (9am-5pm GMT) with minimum 4-hour overlap dailyFluent English (written and spoken) - all application materials must be in EnglishBonus PointsExperience with competitor research tools (Motion, Foreplay, MagicBrief)Background in health, wellness, or supplements industryUnderstanding of ASA regulations and health claims complianceExperience directing on-camera talent or creatorsYour PersonalityYou live and breathe performance marketing - genuinely obsessed with what makes ads workPassionate about creative strategy and social trendsExcellent communicator who values clarity and over-communicationSolutions-oriented with high emotional intelligenceNaturally detail-oriented and triple-checks everythingCollaborative, adaptable, and thrives in fast-paced environmentsWhy Join UsFully remote with flexibility during UK hoursCompetitive salary and paid time off (including UK bank holidays)Real ownership over creative strategy and directionTraining opportunities and quarterly growth reviewsWork on campaigns that genuinely improve people's wellbeingJoin a fast-growing brand with proven product-market fit and loyal customersHow to ApplyPlease submit your application via LinkedIn including:Your CV (in English) highlighting your DTC/e-commerce experienceA link to your portfolio or examples of your creative strategy workA 2-minute video introduction telling us why you're excited about this role and what makes you the right fitImportant RequirementsThis is a remote contractor position (not employment)Applications welcome from all countriesMust be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlapAll materials (CV, portfolio, video) must be submitted in EnglishApplications without both a portfolio and video will not be considered