
Chief Revenue Strategist
1 day ago
We are a forward-thinking growth marketing firm that empowers revenue and brand recognition for leading companies worldwide. As a people-first organization, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most respected private growth marketing firm with a scalable brand and culture.
We offer comprehensive services including SEO, Content Marketing, Paid Media, Social Media, Programmatic & CTV, Public Relations, Influencer Marketing, Email & SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We help brands drive revenue growth and brand recognition while delivering value to our clients. Our proprietary technology analyzes businesses through first-party data to support strategic marketing planning and M&A diligence.
The Sr. Growth Analyst audits current and prospective clients' marketing programs and crafts integrated plans across multiple channels, emphasizing social media and Google Ads. You will collaborate with channel specialists to develop strategies used by account teams and support us in acquiring new clients.
Key Responsibilities:
- Planning: Determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel.
- Coordinating: Work with channel specialists to ensure channel-level strategies align with the overarching plan.
- Research and analysis: Learn about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
- Forecasting and projections: Collaborate with specialists to pressure test forecasts and ensure projections align with client efficiency requirements and business objectives.
Requirements:
- 5+ years of cross-channel marketing program management experience.
- Understanding of marketing funnels and flywheels.
- Experience with large sets of campaigns and/or clients with significant spend per month.
- Competence in Google Ads, Facebook, and/or similar self-serve platforms.
- Familiarity with the larger marketing and media buying landscape.
- Familiarity with earned media channels.
- Familiarity with audience insight tools such as Global Web Index.
- Familiarity with Asana and Slack.
Key Performance Indicators (KPIs):
- Appraisal Production (10+/mo).
- Win Rate (50%+).
- Percent of Appraised GP to Won GP (70%+).
Most Important Things (MITs):
- Audit Quality.
- Audit Speed.
- Thought Leadership of appraisal collateral development.
- Accuracy of Appraisal Forecasts.
Our team is committed to diversity and inclusion. We are an Equal Opportunity Employer and value employees with diverse backgrounds and experiences. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of identity. All viewpoints are important to our success, and inclusion is everyone's responsibility.
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