Strategic Marketing Analyst Leader

1 week ago

Pagadian, Zamboanga Peninsula, Philippines beBeeMarketing Full time ₱900,000 - ₱1,200,000

Our organization is a leading provider of innovative marketing solutions.

About the Role

The Strategic Marketing Analyst will be responsible for driving revenue growth and brand recognition by developing and executing cross-channel marketing strategies. This includes auditing current and prospective clients' marketing programs, crafting integrated marketing plans across multiple channels, and collaborating with channel specialists to develop strategies used by account teams.

This role requires a strong understanding of marketing funnels and flywheels, as well as experience working with large sets of campaigns and/or clients. The successful candidate will also have competence in Google Ads, Facebook, and/or similar self-serve platforms, and familiarity with earned media channels and audience insight tools.

Key Responsibilities
  • Planning: Determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel
  • Coordinating: Work with channel specialists to ensure channel-level strategies align with the overarching plan
  • Research and Analysis: Learn about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Forecasting and Projections: Collaborate with specialists to pressure test forecasts and ensure projections align with client objectives
Requirements
  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Asana and Slack
Benefits
  • Diverse and inclusive work environment
  • Opportunities for professional growth and development
  • Collaborative team atmosphere

We value diversity and inclusion in our workplace. We are an equal opportunity employer and encourage applications from diverse candidates.

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