Data-Driven Marketing Specialist

2 days ago

Davao City, Davao, Philippines beBeeEmail Full time ₱7,000 - ₱8,000

Email Marketing Strategist: A Mid-Senior Level Position

The Email Marketing Strategist role is designed to develop and implement data-driven marketing strategies tailored to client needs, ensuring a positive client experience and maximizing campaign performance. This mid-senior level position focuses on client-facing interactions, strategic planning, and ongoing optimization to drive business growth.

Key Responsibilities:
  • Collaborate with clients to understand their business needs and objectives.
  • Strategize, formulate, and execute email, SMS, and other retention marketing strategies.
  • Communicate insights and reports on performance.
  • Develop and maintain strong client relationships to drive overall positive client experience.
  • Work with the Client Strategy Manager to manage multiple client accounts.
  • Collaborate with the Activations team to ensure thorough strategy and instructions, aligning everyone on the overall strategy.
  • Upsell and cross-sell additional services to clients to enhance their marketing efforts.
  • Share industry insights and information with marketing to position the company as a thought leader.
Key Outcomes & Accountabilities:
  • Strategy Development: Create and implement effective marketing strategies that meet client needs.
  • Account Management: Manage retention marketing programs for multiple brands, ensuring client satisfaction and retention.
  • Client Understanding: Demonstrate a deep understanding of client business needs and translate them into marketing strategies.
  • Performance Tracking: Analyze and track data to maximize the performance of email and other retention marketing campaigns.
  • Client Communication: Communicate marketing insights and reports on performance, and plan for further development.
  • Team Alignment: Ensure the Activations team has clear instructions and is aligned with the overall strategy.
  • Service Expansion: Successfully upsell and cross-sell services, increasing revenue and client engagement.
  • Thought Leadership: Provide valuable industry insights to the marketing team to enhance the company's reputation as an industry leader.
Why Join Us?
  • We are a highly rated workplace with a 4.4/5 Glassdoor rating and 93% of employees recommending us.
  • Career growth opportunities, rated 4.2/5 for career opportunities.
  • Flexible work-life balance, with a 4.5/5 rating for work-life balance.
  • We are a global impact company, working with a diverse team of experts serving 500+ clients worldwide.

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