Ambitious Outbound Growth Specialist

3 days ago

Caloocan City, National Capital Region, Philippines beBeeOutboundMarketing Full time ₱400,000 - ₱600,000

Key Role Summary

We seek an accomplished Outbound Marketing Strategist to lead the development and execution of highly effective outbound campaigns leveraging cutting-edge tools and a data-driven approach. The primary mission will be to craft and deploy scalable, personalized outreach systems that consistently generate qualified leads and meetings.

The ideal candidate will manage multiple client campaigns simultaneously, ensuring each program is executed with precision, personalization, and measurable results.

A bonus skillset includes contributing to surrounding B2B marketing initiatives (e.g., content creation, inbound channels), but core focus remains on outreach effectiveness.

Primary Responsibilities
  • Design and execute multi-channel outbound campaigns (email, LinkedIn, other channels as necessary).
  • Utilize tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion rates.
  • Continuously test messaging, targeting, and cadences to optimize performance.
  • Use AI tools to create tailored outreach messages at scale.
  • Develop repeatable systems for automating research, list enrichment, and content customization.
  • Data Management & Performance Optimization
  • Manage prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists.
  • Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
  • Run experiments to continually improve conversion rates.
  • Campaign Prioritization & Multi-Client Management
  • Prioritize and balance multiple client campaigns without compromising quality or performance.
  • Build and maintain campaign playbooks so outreach systems can scale across different industries and ICPs.
  • Communicate effectively with internal stakeholders and client-facing teams to ensure alignment and transparency.
  • Supporting B2B Marketing (Secondary Scope)
  • Collaborate on content initiatives to support inbound lead flow.
  • Align outbound efforts with broader brand positioning and demand generation campaigns.
Required Skills & Experience
  • Proven success designing and running outbound B2B lead generation campaigns with measurable results.
  • Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead (or similar).
  • Knowledge of AI-driven personalization (e.g., ChatGPT, Claude, or specialized AI tools for outreach).
  • Experience managing multiple client campaigns simultaneously in a structured and organized way.
  • Data-driven mindset: comfortable analyzing performance metrics and running structured experiments.
  • Bonus: experience creating B2B content.
  • Strong written communication skills with a knack for clear, compelling outreach copy.
Success Metrics
  • Multiple outbound systems running effectively across different ICPs and clients.
  • High campaign conversion rates (opens > replies > booked calls).
  • Consistent pipeline of qualified meetings generated directly from your outreach.
  • Playbooks and processes documented so campaigns can be repeated and scaled.

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