B2B Growth and Outbound Marketing Specialist

Are you looking for a challenging role that leverages your skills in designing and executing outbound B2B lead generation campaigns?

We are seeking a highly motivated and experienced professional to join our team as a B2B Growth & Outbound Marketing Specialist. In this role, you will be responsible for setting up and running highly effective outbound campaigns using the latest tools and an AI-driven approach.

As a key member of our marketing team, you will design and execute scalable, personalized outreach systems that generate qualified leads and meetings for our business. Your primary mission will be to create high-converting campaigns that drive pipeline growth and revenue.

You'll be managing multiple clients and campaigns simultaneously, ensuring each outbound program is executed with precision, personalization, and measurable results. Additionally, you will contribute to surrounding B2B marketing initiatives, such as lead magnets, content, and inbound channels.

• Develop and manage multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate).
• Leverage tools like Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion.
• Continuously test messaging, targeting, and cadences to optimize performance.
• Use AI tools to craft tailored outreach messages at scale.
• Build repeatable systems for automating research, list enrichment, and content customization.
• Data & Performance Management
• Manage prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists.
• Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
• Run experiments to continually improve conversion rates.
• Multi-Client & Campaign Management
• Prioritize and balance multiple client campaigns without compromising on quality or performance.
• Build and maintain campaign playbooks so outreach systems can scale across different industries and ICPs.
• Communicate effectively with internal stakeholders and client-facing teams to ensure alignment and transparency.
• Supporting B2B Marketing (Secondary Scope)
• Collaborate on lead magnets, landing pages, and content initiatives to support inbound lead flow.
• Align outbound efforts with broader brand positioning and demand generation campaigns.

• Proven success designing and running outbound B2B lead generation campaigns with measurable results.
• Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead (or similar).
• Knowledge of AI-driven personalization (e.g., ChatGPT, Claude, or specialized AI tools for outreach).
• Experience managing multiple client campaigns simultaneously in a structured and organized way.
• Data-driven mindset: comfortable analyzing performance metrics and running structured experiments.
• Bonus: experience creating B2B lead magnets, landing pages, and inbound content.
• Strong written communication skills with a knack for clear, compelling outreach copy.

In this role, you will have the opportunity to work with a talented team of professionals who share your passion for innovation and excellence. You will be part of a dynamic environment that values collaboration, creativity, and continuous learning.

Our company offers a comprehensive benefits package, including competitive salary, generous paid time off, and opportunities for professional growth and development.

As a B2B Growth & Outbound Marketing Specialist, you will be working closely with cross-functional teams to drive business growth and revenue. You will have the opportunity to develop and execute targeted marketing strategies that align with our business objectives.

If you're a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Don't miss out on the chance to join our team and contribute to driving business growth and success.