Digital Advertising Specialist

1 day ago

Cavite City, Calabarzon, Philippines beBeeDigital Full time ₱40,000 - ₱50,000

Job Title: Digital Advertising Specialist


Description

This is a remote position where you will be responsible for managing and optimizing the demand-side platform to enhance digital advertising performance.

The role involves strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions. You will create standard operating procedures (SOPs) and lead a team to ensure smooth operations and achieve organizational goals.

You will oversee the day-to-day operations of the demand-side platform (DSP), ensuring optimal performance and efficiency. This includes managing the setup, execution, and optimization of advertising campaigns across various channels.

As a DSP Manager, you will develop and implement data-driven strategies to maximize campaign performance and return on investment (ROI). You will monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.

You will analyze campaign data and performance metrics to derive actionable insights and inform future strategies. This includes using analytics tools to track audience behavior, conversion rates, and other relevant metrics.

You will work closely with cross-functional teams, including sales, creative, and product development, to align campaign objectives and strategies.

Foster relationships with external partners, such as media agencies and ad tech vendors, to drive business growth.

Prioritize campaign budgets effectively, ensuring cost efficiency while meeting performance goals. Prepare budget forecasts and reports to track spending and ROI.

Stay updated on industry trends, new technologies, and best practices in digital advertising and programmatic buying.

Implement innovative solutions to enhance campaign effectiveness and leverage new opportunities.

Create and present detailed reports on campaign performance to stakeholders, providing insights and recommendations for improvement.

Utilize data visualization tools to communicate findings effectively.


Required Skills and Qualifications

Bachelor's degree in Marketing, Advertising, Business, or a related field.

3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.

Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.

Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.

Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Familiarity with major DSPs (e.g., Google Marketing Platform, The Trade Desk) and digital marketing platforms.


Benefits
  • 40 hours a week, 8 hours a day.
  • Competitive salary base.
  • Permanent WFH setup.
  • Unlimited FREE access to training resources.
  • Work schedule is in EST (Monday-Friday only).
  • Opportunities for professional development and career advancement.
Seniority level
  • Mid-Senior level.
Employment type
  • Full-time.
Job function
  • Marketing.
Industries
  • Advertising Services.

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