Digital Advertising Specialist

14 hours ago

Antipolo City, Calabarzon, Philippines beBeeAdvertising Full time ₱2,400,000 - ₱3,200,000
Job Opportunity: Digital Advertising Specialist

This is a highly demanding yet rewarding role involving the strategic direction and management of social media advertising campaigns for a prominent e-commerce growth marketing firm. As a Digital Advertising Specialist, you will be responsible for developing, executing, and managing advertising campaigns across various social media platforms.

The ideal candidate will possess a strong analytical mindset with the ability to interpret data and make informed decisions. They should also have extensive experience in managing paid social media campaigns and be proficient in using social media advertising platforms, analytics tools, and project management software.

In this role, you will work closely with the creative team to develop compelling ad creatives and landing pages, as well as foster relationships with representatives from social media platforms to stay up-to-date with the latest industry trends and best practices.

Key Responsibilities:
  • Campaign Strategist: Develop, execute, and manage social media advertising campaigns for clients, including creating ad copy, selecting targeting options, launching campaigns, and monitoring performance.
  • Data Analyst: Analyze data from campaign performance to determine insights, trends, and areas that require optimization.
  • Optimization Specialist: Optimize campaigns to maximize ROI by adjusting targeting, ad creative, bid amounts, and landing pages.
  • Creative Collaborator: Work with the creative team to develop ad creatives and landing pages suitable for social media advertising.
  • Industry Enthusiast: Stay up-to-date with the latest changes, trends, and best practices in social media advertising and apply them in campaigns where applicable.
  • Relationship Builder: Foster and maintain relationships with representatives from social media platforms to keep abreast of changes in the advertising industry.
  • Team Player: Collaborate with other members of the digital marketing team, such as account managers, SEO specialists, and data analysts.
Requirements:
  • Social Media Expert: Extensive experience managing paid social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Analytical Thinker: Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative Mindset: Ability to collaborate with creative teams to develop compelling ad creatives and landing pages.
  • Proficient in Tools: Skilled in using social media advertising platforms, analytics tools, and project management software.
  • Client-Centric Professional: Excellent communication skills and a proactive approach to managing client expectations and relationships.
  • Adaptable Learner: Ability to stay updated with industry trends and adapt strategies accordingly.

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