Digital Advertising Specialist

23 hours ago

Cavite City, Calabarzon, Philippines beBeeMarketing Full time $60,000 - $80,000
Performance Marketing Specialist Role

As a Performance Marketing Specialist, you will support the planning, execution, and daily optimization of paid media campaigns across various platforms. This role is ideal for someone with foundational knowledge of digital advertising who is eager to grow their expertise in a fast-paced environment.

  • Campaign Execution & Support:
  • Assist in launching, monitoring, and maintaining campaigns across Google Ads, Meta, TikTok, Reddit, and other platforms.
  • Perform daily account checks to ensure campaigns are pacing correctly and meeting performance goals.
  • Optimization & Testing:
  • Help optimize budgets, bids, and audience targeting under direction and with clear guidance.
  • Support A/B testing of creatives, ad copy, headlines, and landing pages.
  • Contribute to testing strategies and analyze results to inform ongoing performance improvements.
  • Creative Collaboration:
  • Collaborate with internal creative teams to brainstorm and provide feedback on ad concepts.
  • Help source and organize creative assets for testing and campaign use.
  • Data & Performance Analysis:
  • Assist in pulling reports and compiling performance insights using Google Analytics, platform dashboards, and spreadsheets.
  • Track key metrics and support the team in generating weekly and monthly performance summaries.
  • Technical Setup & QA:
  • Support pixel implementation, conversion tracking (via Google Tag Manager, Meta Pixel, etc.), and troubleshoot issues as they arise.
  • Conduct quality assurance checks to ensure all campaign links, UTMs, and tracking parameters are properly implemented.
  • Research & Learning:
  • Stay updated on digital advertising trends, emerging platforms, and competitor campaigns.
  • Participate in team training sessions and take initiative to grow platform expertise.
Requirements
  • Experience: 1-2 years of experience in digital marketing, paid media, or a related role (agency or in-house).
  • Platform Familiarity: Exposure to one or more of the following platforms: Google Ads, Meta Ads, TikTok Ads, Reddit Ads, YouTube, LinkedIn.
  • Analytical Mindset: Comfortable using spreadsheets (Google Sheets/Excel) to analyze and interpret data.
  • Technical Aptitude: Basic understanding of tracking, pixels, and UTM parameters.
  • Creative Curiosity: Interest in ad creative performance and contributing to the creative process.
  • Team Player: Eager to learn, take feedback, and follow direction while managing day-to-day responsibilities independently.
Benefits
  • Profit-Sharing Bonus: Uncapped quarterly profit-sharing bonuses based on company performance.
  • Insurance Plans: 100% company-paid monthly premiums for Fortune 500 level quality insurance plans for employees and dependents.
  • Retirement Plan: 401k plan with full company match of up to 6% of salary and no vesting period required.
  • Time Off: Unlimited paid time off with planned role/responsibilities coverage.
  • Equipment Budget: Work from home equipment budget.
  • Remote Work Environment: Forever remote work environment.

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