Digital Advertising Strategist

19 hours ago

Antipolo City, Calabarzon, Philippines beBeeDsp Full time ₱6,000 - ₱8,000
Senior Demand-Side Platform (DSP) Specialist

This is a remote opportunity for a skilled professional.

We are seeking a Senior Demand-Side Platform (DSP) Specialist to join our team. This role involves managing and optimizing the demand-side platform to enhance digital advertising performance. The successful candidate will be responsible for strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

  • Create Standard Operating Procedures (SOPs) and lead a team to ensure smooth operations and achieve organizational goals.
  • Oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency.
  • Manage the setup, execution, and optimization of advertising campaigns across various channels.
  • Develop and implement data-driven strategies to maximize campaign performance and return on investment (ROI).
  • Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
  • Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
  • Use analytics tools to track audience behavior, conversion rates, and other relevant metrics.
  • Work closely with cross-functional teams, including sales, creative, and product development, to align campaign objectives and strategies.
  • Foster relationships with external partners, such as media agencies and ad tech vendors.
  • Prepare detailed reports on campaign performance to stakeholders, providing insights and recommendations for improvement.
Requirements
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
  • Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
  • Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Benefits
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited access to training courses and SOP Library
  • Work schedule is in EST (Monday-Friday only)
  • Opportunities for professional development and career advancement
Seniority Level
  • Mid-Senior level
Employment Type
  • Full-time
Job Function
  • Marketing
Industries
  • Advertising Services

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