Senior Marketing Insights Specialist

1 week ago

Mandaluyong City, National Capital Region, Philippines beBeeMarketing Full time $90,000 - $110,000
Marketing Data Analyst Role

As a seasoned data analyst, you will be responsible for driving business decisions through data-driven insights.

This position requires an analytical mind with strong marketing expertise to uncover hidden opportunities and optimize our marketing strategies.

The ideal candidate will have experience in analyzing customer journeys, understanding funnel dynamics, and working closely with cross-functional teams to influence decision-making.

  • Key Responsibilities:
  • Set up and monitor full-funnel tracking from ad click to sign-up to retention.
  • Build and maintain dashboards that surface conversion rates, drop-off points, and cohort behavior.
  • Partner with growth and product teams to recommend A/B tests and UX improvements.
  • Analyze the performance of paid media and content campaigns across channels.
  • Break down creative effectiveness by format, hook, CTA, and audience segment.
  • Surface actionable recommendations on what's working and where to iterate.
  • Monitor competitor strategies, ad libraries, landing pages, messaging, and offers.
  • Compile and present intelligence that helps shape our positioning, messaging, and creative tests.
  • Create weekly/monthly marketing performance reports with high-level summaries and deep dives.
  • Work cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs.
  • Help build forecasting models and identify underperforming segments.
Requirements:
  • 2+ years of experience in marketing analytics or growth analytics role (bonus if in a startup or high-growth environment).
  • Strong understanding of marketing attribution, funnel dynamics, and customer journeys.
  • Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms.
  • Advanced Excel/Google Sheets skills; experience with SQL or BI tools (e.g., Looker, Tableau) is a plus.
  • Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data.
  • Bonus: exposure to paid media platforms, email performance analytics, or customer segmentation.
What We Offer:

Flexible work hours, remote work options, and a fun, casual work environment. You'll also enjoy employee engagement activities, virtual gatherings, and opportunities for professional growth and development.

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