Senior Marketing Optimization Specialist

15 hours ago

Mandaluyong City, National Capital Region, Philippines beBeeMarketing Full time ₱5,500 - ₱8,500
Senior Marketing Optimization Specialist

The opportunity:

We are seeking a seasoned marketing optimization specialist to spearhead our marketing automation initiatives across the organization. This role will be responsible for planning, executing, and enhancing automated marketing campaigns.

Key Responsibilities:
  • You will lead the development and implementation of marketing automation strategies, managing and refining Eloqua workflows, segmentation, lead scoring, and nurturing programs.
  • You will ensure seamless integration and data alignment between Eloqua and Salesforce for marketing activities, monitoring key automation and campaign performance metrics, providing actionable insights and reports.
  • You will collaborate with content, design, and sales teams to deliver consistent and impactful communications.
  • You will maintain database health, compliance, and best practices for email and marketing automation, research trends, new tools, and best practices in marketing automation to drive continuous improvement.
  • You will be responsible for ensuring compliance with applicable external and internal regulations, procedures, and guidelines.
Required Skills and Qualifications:
  • You hold a bachelor's degree.
  • 5 years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with Oracle Eloqua (certification is a plus). Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Knowledge of campaign performance analysis and marketing KPIs.
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
  • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
  • Proactive, analytical, and results-driven mindset with strong communication skills.
Benefits:

We pride ourselves on offering a comprehensive range of competitive benefit programs to support your financial, physical, and mental wellbeing and personal development.

About Us:

We value innovation and collaboration. We strive to create an environment that fosters growth, learning, and success.

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