
Global Social Media Marketing Leader
1 day ago
Empower Women's Fashion
About Us
Our company is a leading digital-first brand that aims to inspire self-confidence in the everyday Asian woman. Headquartered in Singapore, we have an omnichannel presence across Southeast Asia and have expanded into international markets.
Founded in 2010, we are proudly female-founded with over 65% female representation in leadership roles. We strive to be the most thoughtful brand globally for the Asian female consumer.
We're looking for passionate individuals who share our values of People Matter, Go Above & Beyond, Be Bold, Be Creative, Always Keep It Real, Growth Mindset, and We're Better Together.
Job Description
You will play a key role in supercharging our social growth across global social media platforms through thoughtful and refreshing content and storytelling.
Responsibilities:
- Strategy Development
- Develop and roll-out a solid social media strategy with strong content planning and storytelling frameworks on organic global social channels such as Instagram, TikTok, Facebook.
- Lead the planning of global social media calendars ensuring a consumer-first and data-driven approach.
- Ideation and Analysis
- Lead the creation and execution of social media content ensuring alignment with brand guidelines and marketing objectives.
- Oversee community interactions by responding to comments and messages, and fostering meaningful engagement with our audience.
- Monitor, track, analyze, and report on social media performances using tools like Falcon IO and Tableau.
- Leadership & Stakeholder Management
- Lead and develop a lean and mean global social marketing team.
- Partner closely with HQ marketing functions to amplify key campaigns through social.
Required Skills & Qualifications
5+ years of relevant work experience in social media management preferably in a fast-paced environment or global context.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Excellent communication and collaboration skills with the ability to work effectively across diverse teams and stakeholders.
A performance-driven attitude with a hunger and thirst for results.
Creative thinking and problem-solving abilities.
A high degree of professionalism work ethic judgement and keen attention to detail.
Familiarity with trends and best practices in social media digital marketing and content creation.
Strong proficiency in a video-editing software such as Premiere Pro Final Cut Pro CapCut.
Comfortable being in front of the camera.
Experience in photography videography and basic graphic design will be a plus.
Benefits
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