
Social Media
13 hours ago
Key Responsibilities
- Ideate, design and execute social media strategies, and produce static assets and reels for various digital platforms of the brand (proficient with Photoshop, Canva, and Capcut or other mobile editing tools)
- Monitor and review organic social content metrics, and ensure reach and engagement growth based on data-driven insights
- Research, pitch, and engage with relevant KOLs and content creators
- Consistently come up and propose creative ideas for social media content and mini-campaigns, not just based on trends but more importantly, based on what resonates with our target market
- Stay updated on current trends, viral topics, best practices and audience behavior on social platforms
Qualifications
- Bachelor's degree in Media, Communications, Marketing, or related field and experience
- At least 5 years of experience in marketing, advertising, content creation and/or similar fields
- Extensive knowledge of both basic and professional design and mobile editing tools such as Canva, Photoshop, Capcut, etc.
- Strong skills in captivating visual content creation and compelling copy writing
- Basic knowledge of media buying and paid ads is a plus
- Passionate about digital content and has a good "pulse" on how to engage audiences
- A balance of creative and analytical mindset
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