Category Development Manager

4 days ago


Manila, National Capital Region, Philippines Republic Biscuit Corporation (REBISCO) Full time

About the Role

We are seeking an experienced Trade Marketing professional to join our team as an Assistant Trade Marketing Manager. In this role, you will play a key part in achieving category sales and market share objectives through retail and shopper marketing strategy.

  • Define the annual channel marketing plan per customer, recommending promotion intensity and optimum promo mix per channel/customer.
  • Establish measures for each activity as aligned cross-functionally to achieve overall goals and objectives.
  • Collaborate with cross-functional teams to develop standards for in-store executions.

Responsibilities

  • Develop and execute trade marketing plans that drive category sales growth.
  • Collaborate with Sales and Marketing teams to develop success measures for category leadership initiatives.
  • Work effectively with cross-functional teams to achieve overall goals and objectives.

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