Luxury Sales and Marketing Strategist

5 days ago

Ayala Alabang, National Capital Region, Philippines beBeeLeader Full time ₱15,000,000 - ₱25,000,000
Key Leadership Role

The leader of sales and marketing strategy will oversee the company's luxury real estate portfolio, integrating sales, marketing, and project development to drive growth and positioning.

Core Responsibilities:
  • Strategic Visionary
    • Develop and implement a comprehensive sales, marketing, and project development strategy for the luxury real estate portfolio.
    • Conduct market and competitor analysis to identify opportunities, customer trends, and demand for upscale residential, commercial, and mixed-use developments.
    • Align sales, marketing, and development goals with corporate objectives, ensuring strong financial performance and brand equity growth.
  • Sales & Business Growth
    • Lead high-value sales initiatives for luxury projects, focusing on revenue targets and profitability.
    • Develop strategies to strengthen client acquisition and retention, targeting high-net-worth individuals and institutional buyers.
    • Build and maintain relationships with brokers, agents, investors, and corporate partners.
    • Implement performance metrics and incentive systems to drive sales excellence.
  • Marketing & Brand Excellence
    • Direct the brand and marketing strategy to position projects as premium and aspirational.
    • Oversee campaigns across digital, events, partnerships, and traditional media targeting luxury clientele.
    • Ensure consistency of luxury brand messaging, design, and customer experience throughout all touchpoints.
    • Enhance public relations, thought leadership, and partnerships to elevate market visibility.
  • Project Development Expert
    • Provide strategic input in conceptualization and planning of luxury real estate projects (residential, commercial, mixed-use).
    • Collaborate with architects, designers, and project teams to ensure projects meet market demand and brand standards.
    • Oversee feasibility studies, financial models, and market positioning of upcoming developments.
    • Ensure seamless alignment of product design, amenities, and services with luxury market expectations.
    • Lead cross-functional teams towards common strategic objectives.
    • Mentor and develop leaders within each discipline.

Qualifications include a Bachelor's degree in Business, Marketing, Real Estate Management, or related field; MBA or Master's preferred. At least 15 years of executive leadership experience in luxury real estate, property development, banking, or related industries. Proven track record in launching and selling high-end real estate projects. Strong knowledge of luxury branding, customer psychology, and lifestyle-driven marketing. Deep understanding of project development processes (market analysis, design, feasibility, and financial modeling). Excellent leadership, communication, and negotiation skills, with experience engaging high-net-worth clients.

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