Marketing Strategist

2 days ago

Pasig, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000
Job Description

The Marketing and Communications Officer will be responsible for developing and implementing marketing strategies, managing communications, and creating compelling content to engage target audiences across multiple channels. This role involves building marketing and business development programs to support objectives across different channels and segments in support of overall strategic marketing plan.

Key Responsibilities:
  • Develop and Implement Marketing Strategies: Lead the formulation of goals, objectives, strategies, and annual business plan to achieve desired outcomes.
  • Build Marketing Programs: Create business development strategies to increase revenue and brand value by targeting multiple channels and customer segments.
  • Manage Communications: Oversee contract development, client negotiations, and product enhancements activities to ensure effective communication of overall business offerings and value propositions.
Required Skills and Qualifications:

An effective Marketing and Communications Officer must possess the following skills:

  • Strategic Thinking: Ability to formulate clear goals, objectives, and strategies aligned with organizational vision and mission.
  • Program Development: Ability to build marketing and business development programs targeting multiple channels and customer segments.
  • Brand Management: Skills to create strategies that enhance revenue growth and brand value.
  • Market Positioning: Competence in designing value propositions and communication strategies to establish competitive advantage.
  • Competitive Analysis: Skills to evaluate competitors and industry trends to inform business unit initiatives.
  • Business Case Development: Competence in developing and presenting detailed business cases for proposed programs and tactics.
  • External Partnerships: Skills to establish and manage relationships with external partners to support organizational objectives.
  • Project Leadership: Ability to manage project teams and ensure alignment with strategic objectives.
  • ROI Analysis: Ability to define measurement criteria and evaluate the efficiency and effectiveness of programs.
  • Performance Monitoring: Competence in monitoring and optimizing strategies based on measurable outcomes.
  • Cross-Functional Collaboration: Competence in ensuring strategic coherence across different organizational levels.
Benefits:

This role reports directly to the Head of Marketing and Communications Department and offers a challenging and rewarding career opportunity for a skilled professional.

Seniority Level:

Associate

Employment Type:

Full-time

Industry:

Hospitals and Health Care

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