Retail Marketing Strategist

2 days ago

Pasig, National Capital Region, Philippines beBee Careers Full time ₱4,000 - ₱6,000

The Retail Marketing Officer will be responsible for assisting in the development and implementation of strategic retail design and content adaptation plans for a business unit.

Key Responsibilities:
  • Analyze store efforts and provide recommendations to improve performance.
  • Support the strategic development and execution of store design models, ensuring alignment with business objectives.
  • Lead specific workstreams, including menuboard evolution and impulse take-out design.
  • Collaborate with Trade Marketing & Operations to gather actionable insights.
Content Adaptation:
  • Develop omnichannel content and in-store merchandising from briefs to deployment, ensuring consistency across all touchpoints.
  • Work with creative agencies to adapt design playbooks for marketing activities, resulting in impactful brand experiences.
  • Assist in briefing, validating, and producing digital content materials, ensuring seamless execution.
  • Maintain accurate records of marketing assets for efficiency and cost-savings.
Marketing Partnerships:
  • Build strong relationships with Marketing Units to ensure excellent BU operations.
  • Monitor Total A&P spend and communicate overspend/cash availability, maintaining transparency.
  • Track marketing key performance results and provide actionable insights for execution and content adaptation.

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