Transformational Cross-Channel Marketing Leader

14 hours ago

Pasay, National Capital Region, Philippines beBeeMarketing Full time $150,000 - $200,000
Senior Enterprise Marketing Analyst Role

As a key member of the marketing team, you will play a pivotal role in driving revenue growth and brand recognition worldwide. We are seeking an experienced professional to lead the development of integrated marketing plans across multiple channels, focusing on social media and digital advertising.

Key Responsibilities:

  • Strategic Planning: Determine optimal budget allocation by channel, medium, environment, objective, and funnel stage
  • Collaboration: Work with specialists to ensure channel-level strategies align with overall marketing objectives
  • Research and Analysis: Gain insights into prospective clients, their industry, vertical, similar clients, and competitors, ideal customer profile, sentiment, etc.
  • Forecasting and Projections: Validate forecasts with specialists to ensure projections align with business objectives and client needs

Requirements:

  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience managing large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Proficiency in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as GlobalWebIndex
  • Familiarity with Asana and Slack

Performance Indicators:

  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)

We value diverse backgrounds and experiences. All employees' viewpoints are important to our success, and inclusion is everyone's responsibility. We do not charge any application, processing, or training fee at any stage of the recruitment process.

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