Senior Cross-Channel Growth Strategist

9 hours ago

Pasay, National Capital Region, Philippines beBeeMarketing Full time $80,000 - $150,000

We are a growth-driven marketing firm at the intersection of strategy and data intelligence igniting revenue and brand recognition for leading and emerging companies around the world.

As a people-first organization we value diversity in backgrounds and experiences.

Our vision is to be recognized as the most valued and respected marketing firm in the world with a scalable brand culture and services.

Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results driven by integrity autonomy and grit.

At our company we offer best-in-class services including SEO content marketing paid media social media marketing programmatic and CTV public relations influencer marketing email and SMS conversion rate optimization retail marketing and creative.

Here at our company we are hyper-focused on helping brands drive revenue growth and brand recognition ultimately driving irrefutable value for our clients.

Managing large budgets our dynamic team of consultative marketers creatives analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

The Sr. Marketing Analyst is responsible for auditing current and prospective clients' marketing programs and crafting integrated marketing plans across our full suite of channels with special emphasis on social media Facebook TikTok etc and Google Ads SEM GDN and YouTube.

You will work closely with teams of channel specialists including Programmatic PR SEO Affiliate Influencer and Email to develop impactful marketing strategies that will be used both by account teams and also to help us acquire new clients.

  • Planning: determining the best budget allocation by channel medium environment objective and stage in the funnel
  • Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan
  • Research and analysis: learning about the prospective client their industry vertical similar clients and competitors ideal customer profile sentiment etc
  • Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client efficiency requirements and business objectives

Required Skills and Qualifications:

  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Previous experience with large sets of campaigns and/or clients high spend per month per client
  • Competence in Google Ads Facebook and/or similar self-serve platforms
  • Familiarity with the larger marketing and media buying landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Asana and Slack

Key Performance Indicators:

  • Win Rate 50%
  • Percent of Appraised GP to Won GP 70%

Most Important Things (MITs):

  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

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