Insight Strategist

6 days ago

Manila, National Capital Region, Philippines Globe Telecom Full time

At Globe, we aim to create a world where our people, business, and nation thrive. By bringing together individuals who believe in making a difference, we're confident that we can achieve this goal.

About the Role

An Insight Strategist addresses business challenges by preparing data, organizing it, and analyzing it to uncover underlying insights so that business units can find actionable and meaningful insights leading to business decisions or actions.

Key Responsibilities

  1. Data Management and Exploration: Drives the extraction, exploration, manipulation, and correlation of large and complex data sets – leveraging diverse telco data (CRM, Billing, transactional data, network data) with various external sources of data (market research, social, etc) for analytics and insighting.
  2. Performs statistical analysis and visualizes key trends and patterns for thorough data analysis.
  3. Works with different CFUs (brand heads and managers alike), enabling units to frame the right business questions to understand the state of business & customers - answerable via Analytics.
  4. Crafts business analysis frameworks to answer key business questions: a) what is driving business performance and b) why it is happening.
  5. Generates deep and holistic understanding of the customer via profiling – demographic, geographic, behavioral, psychographic that enable data-driven strategic decision-making.
  6. Leverages and integrates both internal and external data to marry on-ground realities and gather deeper insight into consumer's context and state of mind.
  7. Builds cohort analyses, pre & post – to answer ad hoc business questions / post mortem and recommends potential strategies.
  8. Creates visuals to add weight to the narrative and builds an impactful data story to influence decision-making.
  9. Leads user and stakeholder education on the ways to read results of deep dive customer analytical studies.
  10. Enhances the data literacy of the business-users to become a data-driven organization.
  11. Helps Stakeholders turn general business questions into much more targeted, actionable questions for better and correct analytical framework set up.
  12. Maintains updated knowledge of new analytical and insighting techniques and industry standards and trends.

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